A recipe for inspiration

April 15, 2013 Written by Francesca Rivett-Carnac

By Fran Rivett-Carnac

We’re probably not the only ones who have noticed the little cloud of gloom that seems to have settled over our nation. If it’s not the endless stories of a bleak economy, it’s the fact that hats and gloves are still making an appearance in April (although today is looking more promising…)

Even the most optimistic and cheerful among us – and believe me there are a few here at Stand Agency – can sometimes wake up in the morning feeling a little uninspired. And a recent marathon week of brainstorms got me thinking. Being inspired and motivated leads to colourful ideas, brilliant work and a happy team. But what do you do when you find yourself completely devoid of inspiration when you need it most?

This blog is dedicated to anyone who has ever been there. It’s Stand Agency’s take on inspiration, and where we get it from.

The great outdoors. A bit of fresh air works wonders for the brain. For Penny it’s anywhere with trees. For Rebecca it’s a stroll down the street in the sun, to clear the mind and get all the connections working.

Food. Yes, we wouldn’t be Stand Agency without bringing food into the equation. Food is Nikki’s top creative inspiration, especially chocolate. Which is of course why it’s essential for us to have treats at every brainstorm…

People. We can’t all think of brilliant ideas all the time. But talking and bouncing ideas off each other means the tiniest kernel of an idea from one person can inspire something brilliant in another.

Solitude. But it’s also about having time to process your thoughts alone. Some of us come up with ideas in very mundane places… on the toilet, having a shower, in dreams, or in Rebecca’s case watching Peppa Pig (yes, Peppa Pig)

Exercise. Get a sweat on. Penny says the best way to get the thoughts flowing is going for a swim in the ponds on Hampstead Heath. If the idea of jumping into freezing cold water horrifies you, try getting the wind in your hair and going for a run.

Of course, we know it isn’t always feasible to drop everything and head out for a swim or an episode of Peppa Pig. If you’re at your desk with nowhere to run to, here are our two final thoughts:

Possibility. Rebecca is most inspired by knowing what’s possible. Think big and the rest will follow.

React to the negativity. Rather than being constrained by austere times, Laura believes it makes her more creative. React to the negativity and be more interesting and provocative to shake up the grey out there.

So there you have it. A recipe for inspiration a la Stand Agency. For those of you who are feeling a little grey today… we hope this helps you get back to being brilliant.