A world of inspiration

Written by Francesca Rivett-Carnac

Tags: Anchor ideas inspiration London PR Reading Agency

Since we started working with The Reading Agency last year, one message has really stuck in my mind.

We should be encouraged to read in a way that feels right for us” 

Reading in a way that feels right for us. Not right for our school teachers, or well-meaning parents, friends or the people we follow on Instagram. For some, that might be a newspaper. For others, it might be a comic, a short story, or the biography of a sports star. A few might choose to read War and Peace, but I wonder how many of us have struggled on with a book because we’ve believed without question that it’s the ‘right’ thing to read?

There’s a lot we can learn from The Reading Agency’s mantra.

Unhelpful rules about the ‘right’ and ‘wrong’ way of doing things are alive and well – and the workplace is no exception. Of course, questioning the way we do every single thing will probably result in zero productivity and a bunch of irate colleagues. Sometimes, though, stopping for a moment to ask whether something can be done differently can have quite magical results.

Last week, one of Stand Agency’s client teams started to plan a brainstorm. We wanted to come away with some amazing creative ideas for our client Anchor, the not-for-profit care home provider. The classic meeting room / packet of biscuits combo just wasn’t going to cut it. So team and client set off together to the Design Museum, for two hours of inspiration at the ‘New Old’ exhibition which explores how we can manage ageing and issues like dementia in a positive way.

It worked a treat. The group came away with new perspectives and creative ideas that may not have seen the light of day in a different environment.

For Becky, everything came to life when she discovered a space in the museum where an older person is invited to sit down and chat to the public. Nyree on the other hand was amazed by the ceiling – the architecture and space in the main atrium blew her away. Jess loved the live polling of people about older life as they entered the museum.

The point is, we are all different. What inspires one person and gets their mind whirring will leave another feeling cold. In the same way that the first chapter of a book might leave one person itching to read on, but leave someone else wondering what they should cook for dinner.

Things start to get exciting when we learn what really interests and motivates us, and sometimes it’s not where we’d expect to find it. So next time you need a bit of inspiration, look in a different place. You might surprise yourself.

Thumbnail Image: Josie Shenoy Illustration


The future of payment – the revolution of mobility technology

Phasing out petrol and diesel cars and introducing EVs is a great option in...

More information

Claire Brady on Net Zero Hero Podcast

Some people think that ‘circularity’ simply means recycling, but it is so much more...

More information

Earth Day

Earth Day provides an opportunity to take stock of our progress towards addressing the...

More information

When it comes to making sustainability claims, getting it wrong can cost organisations the earth

According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...

More information

Less is more: How low alcohol brands are targeting their Gen Z consumers

Dry January may be over, but giving up alcohol definitely hasn’t gone out of...

More information

Beyond B Corp: Breaking up with Barclays 

Last year we became a certified B Corp, and to do so we had...

More information

Three takeaways from the IPCC’s ‘final warning’ report 

This week has seen the release of the latest IPCC report assessing the climate...

More information

Why we’ve introduced a 4.5 day working week

As the rulebook of the working week gets rewritten, at Stand we continue to...

More information

Stand shifts as we move into our second decade

I founded Stand with one simple (but typically ambitious) belief: that good comms can...

More information

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our...

More information

Wellbeing is not a one-size-fits-all approach

It’s safe to say that being plunged into multiple lockdowns across the past 18...

More information

Covid-19 has given us a harsh lesson in education inequality

Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...

More information

The pandemic of inequalities

Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...

More information

Has the pandemic set us back 50 years, or will it propel us forward?

At its onset, Covid-19 was described as the great leveller. But the pandemic has...

More information

Pride 2021: Tokenistic campaigns just won’t fly anymore

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...

More information