Armed Forces charity SSAFA appoints Stand Agency

Posted by: Katie Elliott

Tags: charity marketing new business public relations ssafa

We’re thrilled to announce that Armed Forces charity, SSAFA, the UK’s oldest tri-service military charity, has appointed Stand Agency to deliver integrated campaign activity over the next 12 months, including their iconic Armed Forces Week.

SSAFA provides lifelong support for all members of the serving community, veterans and their families when in need. Stand Agency will be working with SSAFA to drive awareness and support for the charity.

Upcoming collaboration will support SSAFA’s aim of increasing the visibility of the Forces family, whilst ensuring that the unique challenges they face are better understood by the general public.

Laura Oliphant, MD of Stand Agency said:

“We’re really pleased to partner with SSAFA to support the delivery of their campaign activity. We want to focus on ensuring all members of the Armed Forces are as visible outside of service as they are in. With this support in local communities in place, we want any Forces family in need to feel empowered to ask for help.”

Justine Baynes, Director of Marketing and Communications at SSAFA said:

“At SSAFA, we provide personalised lifelong support to those in need through our network of 5,800 volunteers. The Armed Forces community faces a unique and diverse set of challenges, which aren’t always obvious to wider society. Stand Agency understood the issues we are seeking to highlight, and ultimately overcome. Their ideas will help to shape public opinion towards Armed Forces and veterans.”

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