Breaking the silence for lonely older people
We were really proud to launch Contact the Elderly’s latest national media campaign last week. The campaign – which used a combination of a news story and a shareable social video – aimed to highlight the issue of loneliness post-Christmas and drum up donations for the charity in the New Year.
When it comes to fundraising, we know social media and shareable video are incredibly powerful tools, so it was fantastic to be able to harness them for our latest campaign for the charity.
The film, which features three real people, Chitra (76), Harry (93) and June (76), draws attention to the plight of lonely older people in Britain. The film is voice-overed by East Enders Actress Linda Marlowe.
Working with Procreate and Mr White to produce the film, the video went viral – receiving over 150,000 views on social media, along with shares from a range of celebrity supporters and media outlets such as the Daily Mirror, The Independent, Indy Voices, Huffington Post, Daily Star and BBC London.
The release of the film proved to be very timely, with Downing Street announcing a new Minister for Loneliness on the day of the film launch. Having worked with Contact the Elderly for four years now, we believe the Government announcement is a huge step in the battle to alleviate loneliness – an issue that grows as people continue to live longer and people’s lives get busier.
The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
More information
Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
More information
Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
More information
When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
More information
Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
More information
Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
More information
Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
More information
Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
More information
Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
More information
So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our...
More information
Wellbeing is not a one-size-fits-all approach
It’s safe to say that being plunged into multiple lockdowns across the past 18...
More information
Covid-19 has given us a harsh lesson in education inequality
Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...
More information
The pandemic of inequalities
Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...
More information
Has the pandemic set us back 50 years, or will it propel us forward?
At its onset, Covid-19 was described as the great leveller. But the pandemic has...
More information
Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...
More information