Business blooms

Laura Oliphant
Written by Laura Oliphant

The flourishing flowers across London, specifically on the Stand HQ roof top got me thinking about what makes a business bloom. Whilst I don’t have all the answers, I think it is an interesting topic to debate, and gives the perfect opportunity to talk about some of the ways that Stand Agency is blooming.

We all know creating a blooming business it’s not as easy as applying sunshine, water and the occasional bit of plant food, but I think it does boil down to a few key components.

Bravery – setting up and growing your own business is definitely a test of nerves.  Decisions are often made on gut instinct and assumptions, and with no crystal ball you have to trust a decision is right, and be happy to manage the consequences if it wasn’t quite! This could be to decline a new business lead, hire a wild card, or take more office space.  When we decided to expand our office it was a massive step, but three months on we have filled all the desks and are now wondering where we are going to put the next new person!

Luck – you can have all the plans in the world, but sometimes success just boils down to some old fashioned luck.  Richard Wiseman (The Luck Factor) believes luck depends on opportunity, and that you can create opportunities.  With this in mind every member of the Stand team is asked to generate a networking opportunity a month (more if they can) and in the last few weeks we have seen new business leads come from the most brief of conversations

OutSTANDing talent – everything seems doable with an amazing team of people around you.  Whether you are agreeing to another client request, managing competing deadlines, or fitting five day’s work into four (thanks Bank Holidays!!), talented, passionate and creative staff make it all possible.  We’ve made four hires since our last blog and every one of them has these things in the bucket load!

Outshining competitors – when your business is new, and less established than the agencies you compete against, it is key to punch above your weight.  In this year alone we have beaten/ taken accounts from five leading agencies.  Whether it’s in a competitive pitch, or by capitalising on a client unhappy with its current agency, you must be the business that people remember, who prospects believe and trust will do what they say, and more

Making everything matter – when you’re part of a new business and a small team, everything matters.  This is at the core of everything we believe at Stand.  We want to exceed client’s expectations, give journalists what they need, make a good impression with everyone we meet and treat our staff the way we always wanted to be treated.  It sounds idealistic but it really does matter.

We turned two a few weeks ago, and are now an agency with 13 staff, two offices and clients in the double figures and lots of this is down to BLOOM.

The future of payment – the revolution of mobility technology

Phasing out petrol and diesel cars and introducing EVs is a great option in...

More information

Claire Brady on Net Zero Hero Podcast

Some people think that ‘circularity’ simply means recycling, but it is so much more...

More information

Earth Day

Earth Day provides an opportunity to take stock of our progress towards addressing the...

More information

When it comes to making sustainability claims, getting it wrong can cost organisations the earth

According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...

More information

Less is more: How low alcohol brands are targeting their Gen Z consumers

Dry January may be over, but giving up alcohol definitely hasn’t gone out of...

More information

Beyond B Corp: Breaking up with Barclays 

Last year we became a certified B Corp, and to do so we had...

More information

Three takeaways from the IPCC’s ‘final warning’ report 

This week has seen the release of the latest IPCC report assessing the climate...

More information

Why we’ve introduced a 4.5 day working week

As the rulebook of the working week gets rewritten, at Stand we continue to...

More information

Stand shifts as we move into our second decade

I founded Stand with one simple (but typically ambitious) belief: that good comms can...

More information

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our...

More information

Wellbeing is not a one-size-fits-all approach

It’s safe to say that being plunged into multiple lockdowns across the past 18...

More information

Covid-19 has given us a harsh lesson in education inequality

Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...

More information

The pandemic of inequalities

Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...

More information

Has the pandemic set us back 50 years, or will it propel us forward?

At its onset, Covid-19 was described as the great leveller. But the pandemic has...

More information

Pride 2021: Tokenistic campaigns just won’t fly anymore

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...

More information