Insights: Marketing

Are we setting up our influencers for failure?

Influencer and Pretty Little Thing Creative Director Molly Mae, started her year in controversy; facing backlash for a statement she made on the Diary of a CEO podcast. While speaking about her success and how she manages her time...

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A tale of two crises

Introducing our new series, ‘Sustainnovation in a post-pandemic world’.   In his now famous speech to London’s insurance market in 2015, Mark Carney, Governor of the Bank of England, described catastrophic climate change as the ‘tragedy of the horizon’....

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Lessons from lambing

From the time the pandemic hit, I’ve spent even more time than usual back with my family in west Wales. Most notably, this has meant helping out on my aunt and uncles’ 350-acre farm during lambing season. While being...

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Can we afford purpose in a recession?

Yesterday I got out of my (virtual) four walls for a panel discussion organised by Pimento, about whether businesses can afford purpose in a recession – though it inevitably explored so much more. In short, it’s a resounding ‘yes’...

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Is it time to cancel ‘cancel culture’?

What is cancel culture?  With the rise of social media, we saw the rise of cancel culture, which has claimed many unsuspecting public figures and businesses over the last decade. Cancel culture, the act of rejecting a target who...

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Backing small business in a time of crisis

Here at Stand, we have a morning Stand Up meeting first thing where one of us presents on a topic of our choice, such as talking about which podcasts we’re listening to, great recipes or book recommendations. This week’s...

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Brand purpose cannot start with comms

Brand purpose has become more central to our discussions over the years, claiming a coveted seat at panel discussions. You know the sort, where woke creative types with sombre expressions, quirky glasses and a righteous keep cup gather to...

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Pitching to media during a global pandemic

The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling...

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Have yourself an advert-heavy Christmas

I’m sure we can all agree that the annual Christmas advert competition has become a key milestone in the run up to the festive period. It’s also a contest that’s growing every year.

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Hit or Miss – a pink too far?

This year has encompassed #MeToo and #TimesUp, the phasing out of Grid Girls and the publication of gender pay gaps; the battleground of gender equality is constantly gaining momentum. This leaves brands in a quandary, to overlook International Women’s...

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Older posts

Is making the ‘right’ choice becoming unaffordable?

There is no shortage of evidence out there demonstrating that citizens are more likely...

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Going beyond B Corp

In the 18 months it has taken to achieve B Corporation status our thinking...

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Reflecting on the British Energy Security Strategy

Following weeks of speculation, leaks, and story-trailing, the UK Government released its long-awaited British...

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Harnessing your superpower

I was diagnosed with ADHD in January 2021, whilst I was in the middle...

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Why we’re introducing a 9-day fortnight

We believe that we work to live, not live to work, and that a...

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It’s our time on earth, so what are we doing to it?

After this summer’s meltdown, the climate crisis is once again at the forefront of...

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World Environment Day; Are we as green as we think we are?

It was World Environment Day on Sunday and, as such, it’s important we continue...

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