Insights: Marketing

A tale of two crises

Introducing our new series, ‘Sustainnovation in a post-pandemic world’.   In his now famous speech to London’s insurance market in 2015, Mark Carney, Governor of the Bank of England, described catastrophic climate change as the ‘tragedy of the horizon’....

Read more

Lessons from lambing

From the time the pandemic hit, I’ve spent even more time than usual back with my family in west Wales. Most notably, this has meant helping out on my aunt and uncles’ 350-acre farm during lambing season. While being...

Read more

Can we afford purpose in a recession?

Yesterday I got out of my (virtual) four walls for a panel discussion organised by Pimento, about whether businesses can afford purpose in a recession – though it inevitably explored so much more. In short, it’s a resounding ‘yes’...

Read more

Is it time to cancel ‘cancel culture’?

What is cancel culture?  With the rise of social media, we saw the rise of cancel culture, which has claimed many unsuspecting public figures and businesses over the last decade. Cancel culture, the act of rejecting a target who...

Read more

Backing small business in a time of crisis

Here at Stand, we have a morning Stand Up meeting first thing where one of us presents on a topic of our choice, such as talking about which podcasts we’re listening to, great recipes or book recommendations. This week’s...

Read more

Brand purpose cannot start with comms

Brand purpose has become more central to our discussions over the years, claiming a coveted seat at panel discussions. You know the sort, where woke creative types with sombre expressions, quirky glasses and a righteous keep cup gather to...

Read more

Pitching to media during a global pandemic

The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling...

Read more

Have yourself an advert-heavy Christmas

I’m sure we can all agree that the annual Christmas advert competition has become a key milestone in the run up to the festive period. It’s also a contest that’s growing every year.

Read more

Hit or Miss – a pink too far?

This year has encompassed #MeToo and #TimesUp, the phasing out of Grid Girls and the publication of gender pay gaps; the battleground of gender equality is constantly gaining momentum. This leaves brands in a quandary, to overlook International Women’s...

Read more

Have yourself a sustainable little Christmas

As we approach the three-week countdown to Christmas, there’s no hiding from consumerism; everywhere we turn, we’re being tempted or encouraged to buy buy buy (and us Standees are dangerously close to Oxford Street!). Even Christmas Jumper Day, our...

Read more

Older posts

Three months and a lifetime of learnings

Back in April, I decided to take advantage of one of Stand’s greatest perks....

Read more

Green finance: how can we transition towards a decarbonised future?

On 27th October, Stand hosted the second in our latest series of live events,...

Read more

In the race to net zero, let’s not waste time picking sides

When we talk about the journey to net zero emissions, the scale of the...

Read more

Is it time to challenge our perceptions of nuclear power?

The UK has a long civil nuclear heritage dating back to the 1950s. But...

Read more

Can social media facilitate social change and political action?

Since around October last year, Nigeria has been in a state of political crisis...

Read more

People aren’t voiceless, we just weren’t listening

The beauty of language is that it is ever changing, evolving as humans evolve...

Read more