Insights: Marketing
Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of style. Since the mid-2000s, alcohol consumption has been on the decline – especially among young people. With more and more of Gen Z choosing to...
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Stand partners with Big Change and the LEGO Foundation on the launch of the global Big Education Conversation initiative
Stand has been appointed by Big Change – a charity founded to transform the way we support the next generation - to expand its Big Education Conversation initiative, in collaboration with the LEGO Foundation.
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Are we setting up our influencers for failure?
Influencer and Pretty Little Thing Creative Director Molly Mae, started her year in controversy; facing backlash for a statement she made on the Diary of a CEO podcast. While speaking about her success and how she manages her time...
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A tale of two crises
Introducing our new series, ‘Sustainnovation in a post-pandemic world’. In his now famous speech to London’s insurance market in 2015, Mark Carney, Governor of the Bank of England, described catastrophic climate change as the ‘tragedy of the horizon’....
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Lessons from lambing
From the time the pandemic hit, I’ve spent even more time than usual back with my family in west Wales. Most notably, this has meant helping out on my aunt and uncles’ 350-acre farm during lambing season. While being...
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Can we afford purpose in a recession?
Yesterday I got out of my (virtual) four walls for a panel discussion organised by Pimento, about whether businesses can afford purpose in a recession – though it inevitably explored so much more. In short, it’s a resounding ‘yes’...
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Is it time to cancel ‘cancel culture’?
What is cancel culture? With the rise of social media, we saw the rise of cancel culture, which has claimed many unsuspecting public figures and businesses over the last decade. Cancel culture, the act of rejecting a target who...
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Backing small business in a time of crisis
Here at Stand, we have a morning Stand Up meeting first thing where one of us presents on a topic of our choice, such as talking about which podcasts we’re listening to, great recipes or book recommendations. This week’s...
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Brand purpose cannot start with comms
Brand purpose has become more central to our discussions over the years, claiming a coveted seat at panel discussions. You know the sort, where woke creative types with sombre expressions, quirky glasses and a righteous keep cup gather to...
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Pitching to media during a global pandemic
The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling...
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The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
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Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
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Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
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When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
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Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
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Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
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Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
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Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
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Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
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B Corp is a movement, not a moment
As B Corp month draws to a close, we reflect on how the movement...
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