Celebrating a positive shift across the industry

Posted by: Grace French

The PR Week Best Places to Work Awards holds a particular significance this year. In an industry that’s known for being dynamic, adaptive and where “no two days are the same”, this has taken on a whole new meaning during the pandemic.

We’re honoured to have been shortlisted for our employee support during Covid-19, for the numerous ways in which we adapted and bolstered our wellbeing, training and development programmes to support our colleagues. We’re proud of the recognition both from PR Week and the feedback we’ve received from our colleagues, so for us, being shortlisted is a win.

We’d like to congratulate all the winners of the PR Week Best Places to Work this year, for prioritising their colleagues and knowing the difference this can make. The fact the competition was so stiff this year is testament to the many agencies of all shapes and sizes who are doing the right thing.

It’s inspiring to see a shift happening across the agency – the pandemic, though incredibly challenging at times, has acted as a catalyst for positive change. Gone is the era where paying lip service to wellbeing and support is acceptable. Gone are the days when superficial perks will be preferred over meaningful, tailored support.

Wellbeing, training and support are much more than a recruitment tool to get the right people through your door. They are how you celebrate, champion and retain the best and brightest. We’ve always been a people business and know that our colleagues are invaluable. Without your people, what’s left?

Congratulations again to all of this year’s winners – and here’s to another year of championing wellbeing at work.

In the words of inspirational speaker and author Simon Sinek, “Leadership is not about being in charge. Leadership is about taking care of those in your charge.”

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