Check ’em Tuesday – Tabloid Triumph or Tank?
Let’s face it, The Sun’s Page 3 profile has had a bit of a hammering in recent years. The No More Page 3 campaign, launched in 2012, has received masses of support, with high profile organisations such as UK Girlguiding and Twitter royalty like Caitlin Moran requesting that those big busted babes put ’em away.
The messaging behind the No More Page 3 campaign is serious. That the images in the paper are there for no other reason than for the sexual gratification of men. That women are objectified. Sexual objects. Nothing more. This leads to sexual abuse. Normalises it in the eyes of the reader.
Lucy Holmes, the founder of the campaign, delivers a compelling argument in a video sitting in the about section. She is personable and convincing. She tugs at just the right values to draw in a wide section of the audience. Very emotive. A fair share of activism. Appealing to families. And equality at the heart.
Fast forward a year and a bit, and this month, The Sun kicked off its partnership with the ‘Coppa Feel’ campaign. For six months Page 3 will be campaigning to raise awareness of breast cancer amongst young women, encouraging readers to check their breasts for early signs of the disease.
The collaboration has certainly divided opinion. Jonathan Brown at The Independent has written about how it trivialises the subject matter. Whereas others have spoken out deeming it pure genius, applauding The Sun for its support.
What do we think? Well. When The Sun does a campaign, it really does a campaign. It goes hell for leather. Yes, ‘Check ’em Tuesday’ is in your face, it’s brash, but it also gets an important message across to 5.5 million readers.
They use simple language, easy to understand guides, celebrity backers and real-life stories. The perfect ingredients to any public awareness campaign. Oh yes, with an added splash of a smack you in the face page 3 presence. You can’t miss it. It certainly isn’t tucked away beside the TV guide.
Here come the stats: The Sun is the highest circulating daily newspaper in the UK. Almost 70% of its readers fit into ‘C2DE’ bracket – notoriously hard to reach. And 41% are woman. A captive audience.
While there’s much debate surrounding The Sun’s intentions behind the campaign. Check ’em Tuesday has certainly got people talking. A lot of people talking. It has already raised much needed awareness about an important issue.
Once again, The Sun has managed to jump on a good PR op, becoming quite the master at goading its competitors into talking about its product.
The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...More information
Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...More information
Earth Day provides an opportunity to take stock of our progress towards addressing the...More information
When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...More information
Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...More information
Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...More information
Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...More information
Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...More information
Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...More information
So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our...More information
Wellbeing is not a one-size-fits-all approach
It’s safe to say that being plunged into multiple lockdowns across the past 18...More information
Covid-19 has given us a harsh lesson in education inequality
Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...More information
The pandemic of inequalities
Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...More information
Has the pandemic set us back 50 years, or will it propel us forward?
At its onset, Covid-19 was described as the great leveller. But the pandemic has...More information
Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...More information