Grape ideas come to those who create
Inspired by our participation in The Creative Shootout recently, we decided to host our very own quick-pitch moment. The official competition sees different PR/creative agencies respond to a business brief in quickfire time (4 hours) and present their winning idea within a 10-minute presentation.
For Stand Agency’s shootout we invited exciting up-and-coming wine brand Urban Foxes to give us a brief. The boutique English wine brand was founded in 2015 by two women (Collette O’Leary and Rebecca Coates) who had a love for the countryside and a collective interest in the ‘virtual’ winery trend in California that they’d learnt about in wine school.
We were put into six teams and given 90 minutes to come up with a stand-out communications plan that would increase sales and build brand loyalty.
Limited time didn’t limit our creativity. With a strict budget to stretch our thinking, we didn’t wine either.
Presentations were made to a judging panel that consisted of Urban Foxes’ founders Collette O’Leary, Rebecca Coates, Strategy Director at Blackbook London, Simon Collister, and Stand’s very own Digital Director Salonee.
From supper clubs to wedding takeovers, cutting-edge tech to bespoke corks, the creativity flowed…
Could your brand be next? We’re looking forward to our next creative challenge.
It’s our time on earth, so what are we doing to it?
After this summer’s meltdown, the climate crisis is once again at the forefront of...More information
Going beyond B Corp￼
In the 18 months it has taken to achieve B Corporation status our thinking...More information
Reflecting on the British Energy Security Strategy
Following weeks of speculation, leaks, and story-trailing, the UK Government released its long-awaited British...More information
Harnessing your superpower
I was diagnosed with ADHD in January 2021, whilst I was in the middle...More information
Why we’re introducing a 9-day fortnight
We believe that we work to live, not live to work, and that a...More information
So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our...More information
Wellbeing is not a one-size-fits-all approach
It’s safe to say that being plunged into multiple lockdowns across the past 18...More information
Covid-19 has given us a harsh lesson in education inequality
Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...More information
The pandemic of inequalities
Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...More information
Has the pandemic set us back 50 years, or will it propel us forward?
At its onset, Covid-19 was described as the great leveller. But the pandemic has...More information
Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...More information