Have an outSTANDing Christmas, one and all!
By Nikki Peters
This time last year there was no such place as Stand Agency. Our lovely HQ was filled with architects and half of the Stand Agency team had yet to meet. This time of year offers itself up for some reflection and for us, it’s been a heck of a year! There have been big moves, little moves, job moves and sign moves but whatever the distance travelled, we take it in our stride.
The first ever Stand Agency away day signalled more yuletide cheer. We pondered and pondered about where to go to celebrate Christmas and then Laura struck with a wave of genius. Paris. What could be more glamorous and Ab Fab than a day trip to Paris? We climbed the Eiffel Tower, dined on gorgeous fromage and coiffed some lovely vin rouge. The day was – trying hard not to show off – perfect.
Christmas is a great time of year for us in PR. No, I’m not talking about the soirees and the champagne. I recently attended a PRCA event around Christmas crisis communications, which highlighted how PRs can generate coverage for their clients’ gaps during the quieter news period. The newspaper industry doesn’t close its doors for the whole of Christmas, far from it, but there are articles we can place in advance to secure some good news stories for our clients.
Secret Santa, Christmas cards and decorations are all areas which I have taken to with huge seriousness. To me, these are vital. The Stand Agency tree is, of course, up already. Its gareish pink beauty and taxidermy style robin may scare children but to us, this is Christmas. Cards have been signed, sealed and posted with endless sugary drinks to take the taste of envelopes away (my excuse anyway!). Secret Santa will take place on Wednesday and by that stage I may have burst with festive excitement.
Any new year’s resolutions at Stand Agency? World domination but 2014. Well we can dream can’t we? We are aiming for more growth, more exciting challenges and more outstanding results for our clients. We will be going into 2013 with great hopes and dreams and we can’t wait to get stuck in to the next chapter. We’re hoping 2013 is prosperous for you too.
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