Help! I’m having a political-identity crisis!
As the General Election creeps ever so closer, like many others across the country I have caught myself battling over who receives that important ‘x’ on my ballot paper come May.
For someone who was born and raised in the Rhondda Valleys in a sea of socialism and a part of a lineage of prominent local Labour politicians, surely there should only be one colour that dominates my political preference?
Yet my ballot paper remains blank.
From a campaigning perspective, it has been widely-reported that the main parties are playing it safe, for fear of being stitched up in the event of another coalition. Something that, quite understandably, isn’t exactly getting an already disenchanted electorate up and out of their seats ready to vote.
This got me thinking, when was it that I last felt excited and any sort of belief in politics?
1997. I recall the elections so vividly, just 11-years-old, feeling the buzz of change and hope. It was a Thursday night and the pubs were packed to the rafters as the final count came in – a new day, a dawn, giving a small mining community something to believe in. And. There was an added bonus of a catchy D:Ream song to soundtrack the celebration.
Now don’t get me wrong, I don’t want to romanticise New Labour, suggesting it had its fair share of flaws is being kind. For me and possibly many other voters out there, it is more the sentiment of change, new ideas and the evolution of politics, going beyond the vanilla tactics that we are seeing today.
In Greece, Scotland and worryingly via UKIP, we have seen political parties capitalise on this desperate call for change. People are crying out for something to vote for.
There’s no doubt that politicians today are in a desperate need of a re-brand, deconstructing the career politician and injecting some sincerity back into parliament, something that the actor Michael Sheen captured quite recently in a pre-election speech.
The question is who will have the courage and vision to shake things up for the better?
Lara is an account director at Stand Agency. As a psychology grad she has a longstanding habit of analysing the ins and outs of brand positioning, as well as how it impacts the average-Joe on the street.
The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...More information
Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...More information
Earth Day provides an opportunity to take stock of our progress towards addressing the...More information
When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...More information
Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...More information
Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...More information
Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...More information
Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...More information
Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...More information
So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our...More information
Wellbeing is not a one-size-fits-all approach
It’s safe to say that being plunged into multiple lockdowns across the past 18...More information
Covid-19 has given us a harsh lesson in education inequality
Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...More information
The pandemic of inequalities
Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...More information
Has the pandemic set us back 50 years, or will it propel us forward?
At its onset, Covid-19 was described as the great leveller. But the pandemic has...More information
Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...More information