How do you behave when you know no one is watching?

Avatar
Written by Francesca Rivett-Carnac

By Rebecca McLeod

And does it matter? That’s just one of the questions we’ve been thinking about at Stand Towers this week.

It all started with 21 bottles of bubbly which went missing before our party (yes we know, serious stuff!). The usually excellent Ocado customer service team seemed pretty un-phased when we phoned to complain… after all what could they do to remedy the situation? Nothing it would seem!

But as soon as we tweeted about our distress, we were showered with money-off vouchers and the experience became very different.

So is it just about making your complaint more public?  Is using Twitter to complain the 2012 equivalent of phoning Anne Robinson’s Watchdog?

Or is it more about who is responding to your complaint and the power they wield?

Well first of all, it’s a problem if companies are treating customers differently based on which method they chose to lodge their complaints.   Yes social media brings customers and brands much closer together, which is a great thing.  But companies need to look at how they can replicate this closeness via other channels.

It seems to us at Stand Agency that it all comes back to a good old-fashioned ‘joined-up approach’.  We all know PR works best when it’s properly integrated into a business and works with all the other business functions: where the organisation lives up to the comms and the comms lives up to the organisation.

But until this joined-up model is used everywhere, maybe the best judge of a company (or a person for that matter) is still how they behave when they know no one is watching!

 

 

Is making the ‘right’ choice becoming unaffordable?

There is no shortage of evidence out there demonstrating that citizens are more likely...

More information

Going beyond B Corp

In the 18 months it has taken to achieve B Corporation status our thinking...

More information

Reflecting on the British Energy Security Strategy

Following weeks of speculation, leaks, and story-trailing, the UK Government released its long-awaited British...

More information

Harnessing your superpower

I was diagnosed with ADHD in January 2021, whilst I was in the middle...

More information

Why we’re introducing a 9-day fortnight

We believe that we work to live, not live to work, and that a...

More information

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our...

More information

Wellbeing is not a one-size-fits-all approach

It’s safe to say that being plunged into multiple lockdowns across the past 18...

More information

Covid-19 has given us a harsh lesson in education inequality

Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...

More information

The pandemic of inequalities

Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...

More information

Has the pandemic set us back 50 years, or will it propel us forward?

At its onset, Covid-19 was described as the great leveller. But the pandemic has...

More information