How to lose friends but influence people

Avatar
Written by Nikki Peters

By the Stand Agency team

We read, with shock at our admissions, a recent article summing up “how you know you’re getting old” and couldn’t help but laugh. We have now compiled our list of “how you know you work in PR”. For those in the industry, you will probably laugh and nod, for those looking to work in PR….don’t say we didn’t warn you!

  1. You watch someone being interviewed on TV and analyse how well you think they have been media trained, instead of passively watching.
  2. You wax lyrical on very niche subjects – Penny, for example, can tell you anything you never wanted to know about potholes, whereas Jo Jacobson can offer thoughts on government positioning.
  3. You hone in on surveys from a great height when reading the papers, but not for the subject matter. No, we don’t need to know how much fatter people are than in 1950 (thanks Daily Express) we need to know who the client is that commissioned it!
  4. You think advertising is “a bit over-rated”.
  5. You read every single media outlet by 9.30am, even on a Sunday.
  6. You have an unhealthy obsession with social media. Whether your topic of choice is feminism/ politics/ football/ music/ photography/ celebrity/ fashion/ insert any other obsession here.
  7. You can juggle at least five tasks simultaneously. On a quiet day. Whilst frantically tweeting, of course.
  8. You can deliver bad news, and make it sound OK. Telling a client that something has gone wrong but still eking out a tiny modicum of positivity is vital.
  9. You understand that when someone says, I need to turn this around quickly, that means in the next hour… not in the next week.
  10. You don’t read the paper. You demolish it by tearing out various articles and always thinking; “yes my client could fit in with this or that”.
  11. You are glued to your phone when a client matter is going on be it day or night, whether you are on holiday or at home.
  12. You hear yourself saying out loud on the train into work, “that’s a nice infographic.” Infowhat…?!

So, what do you think? Have we missed any blinders – if so let us know. Working in PR can be a way to lose friends but influence people. And a sure fire way to laugh all day at yourself doing the above.

Is making the ‘right’ choice becoming unaffordable?

There is no shortage of evidence out there demonstrating that citizens are more likely...

More information

Going beyond B Corp

In the 18 months it has taken to achieve B Corporation status our thinking...

More information

Reflecting on the British Energy Security Strategy

Following weeks of speculation, leaks, and story-trailing, the UK Government released its long-awaited British...

More information

Harnessing your superpower

I was diagnosed with ADHD in January 2021, whilst I was in the middle...

More information

Why we’re introducing a 9-day fortnight

We believe that we work to live, not live to work, and that a...

More information

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our...

More information

Wellbeing is not a one-size-fits-all approach

It’s safe to say that being plunged into multiple lockdowns across the past 18...

More information

Covid-19 has given us a harsh lesson in education inequality

Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...

More information

The pandemic of inequalities

Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...

More information

Has the pandemic set us back 50 years, or will it propel us forward?

At its onset, Covid-19 was described as the great leveller. But the pandemic has...

More information