Insta-masters in the culinary arts

Written by

I must say, I consider myself quite the food stylist. I am that annoying person that rearranges the table every time we go out for brunch. I have to ensure I have the right proportion of food to flowers – just so I can get the perfect snap of the flawlessly-poured tulip in my flat white. My friends sit and wait – “hurry up Beccy, I want to eat” – but for me, Instagram always comes first. In my world, we ‘gram then we eat.

Hello, my name is Beccy and I am an insta-food addict. I am forever on the search for a new café to visit or a new aesthetically-pleasing recipe to master. I follow hundreds of food bloggers, enamoured by their immaculate layouts of scrumptious meals. Instagram is my ultimate kitchen inspiration.

However, it seems I am not the only one – the rise of Instagram has seen the popularity of food photography skyrocket, with food-based accounts being some of the most popular profiles on the platform. In fact, the hashtag #food has been used over 166 million times (165 million of those probably by me…)

More and more we are seeing restaurants play up the trend, with intricate dollops of oil, light dustings of rose sugar… an edible flower anyone?! Everyone seems to be creating dishes that perhaps appeal more to our insta-pleasure than our taste buds.

But with the rise of Instagram as a marketing tool for restaurants, and of course our personal cooking prowess – this got me thinking, what makes a good Instagram food shot? Here are my top tips:

  1. Take your snap from above. A bird’s eye view of a meal gives you better control of what’s featured your snap.
  2. Allow space. Close up shots of food don’t usually show off culinary styling. I usually shy away from close ups, instead I capture the table setting around it. Cute cutlery and pretty decorations are made to be ‘grammed!
  3. Think about the photos composition. I will always adjust the table before I take the shot, items such as paper napkins will be moved away, with things like vases of flowers moved into shot.

If you are after some foodie inspiration (and some exemplary insta-food styling snaps), these are my favourite food-based profiles at the moment: Food_Feels, Food Gays, Food Stories , Coco Health and Salt House.

The future of payment – the revolution of mobility technology

Phasing out petrol and diesel cars and introducing EVs is a great option in...

More information

Claire Brady on Net Zero Hero Podcast

Some people think that ‘circularity’ simply means recycling, but it is so much more...

More information

Earth Day

Earth Day provides an opportunity to take stock of our progress towards addressing the...

More information

When it comes to making sustainability claims, getting it wrong can cost organisations the earth

According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...

More information

Less is more: How low alcohol brands are targeting their Gen Z consumers

Dry January may be over, but giving up alcohol definitely hasn’t gone out of...

More information

Beyond B Corp: Breaking up with Barclays 

Last year we became a certified B Corp, and to do so we had...

More information

Three takeaways from the IPCC’s ‘final warning’ report 

This week has seen the release of the latest IPCC report assessing the climate...

More information

Why we’ve introduced a 4.5 day working week

As the rulebook of the working week gets rewritten, at Stand we continue to...

More information

Stand shifts as we move into our second decade

I founded Stand with one simple (but typically ambitious) belief: that good comms can...

More information

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our...

More information

Wellbeing is not a one-size-fits-all approach

It’s safe to say that being plunged into multiple lockdowns across the past 18...

More information

Covid-19 has given us a harsh lesson in education inequality

Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...

More information

The pandemic of inequalities

Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...

More information

Has the pandemic set us back 50 years, or will it propel us forward?

At its onset, Covid-19 was described as the great leveller. But the pandemic has...

More information

Pride 2021: Tokenistic campaigns just won’t fly anymore

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...

More information