Karma Chavealeon

Written by Nikki Peters

By Fran Rivett-Carnac

For those of you who missed the launch of our Karma campaign a few months ago, here’s a five second recap:

Stand Agency launches and its three founders are amazed by huge support and encouragement received from the start-up community. Stand Agency grows very quickly in its first year and decides to pass on some of the good will we received to other new businesses. Stand Agency launches its Karma competition, offering pro bono support to two small businesses each year who have the desire and potential to grow, but are not in a financial position to pay an agency.

And here we are. Since we launched the competition in July we’ve received entries from some fantastic businesses from many different sectors, including fashion, sustainability, design and food. But there could only be one winner, and we’re very excited to announce that our first Karma partner will be Cotswold Veal.

“Veal?” we hear you cry. And well you might. When we talk about veal in this country it often conjures up images of calves trapped in tiny cages with no daylight and a terrible quality of life. But times have changed, and when reared to high welfare standards in the UK, veal is one of the most ethical kinds of meat we can eat. So when Cotswold Veal came to us with a high welfare proposition and a strong business model, they had our attention.

We like a good comms challenge at Stand Agency. This one is to shift a perception, ingrained into the minds of many consumers, and encourage them to buy a meat that has been a taboo for years.

You heard it from Stand Agency first. High welfare veal is on the menu and you’ll be chowing down on a (vegetarians look away now) juicy veal steak before you know it.

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