Meet Stand Agency’s … Jo Jacobson

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Written by Nikki Peters

Joanna Jacobson

 

We love a good Q&A – so much so that we’ve created our own Stand set. Check out our soon-to-be long-running (and, who knows, maybe even copyrighted) extended questions and ‘quick-fire faves’. This week we have our lovely Consultant Jo Jacobson in the hot seat.

How and why did you get involved in PR?

At university I took courses in radio and TV and was really keen on the production side. My first job out of university was an administration role in the Welsh Assembly Government and after a year of receiving rejection letters to make the tea on TV sets I decided to contact the press office there. I was extremely fortunate to find they were looking for a press officer to start immediately on an interim basis. I had been doing some work launching a radio station at the university which they felt had given me some good experience. Once I was in I loved the work and consequently stayed working in PR from then on.

What keeps you working for Stand Agency?

It is a great environment in the Stand office: lots of hard work, good humour and collaborative working. I love how everyone bounces ideas off each other and appreciates the mutual support.

In another life, what profession other than yours would you have attempted?

I considered being a radio presenter for a while and got accepted as a freelance to one station before I got my first job as a press officer. Maybe in another life I am a radio 1 DJ!

What do you enjoy doing beyond the walls of Stand Towers?

You will often find me out socialising with friends but in a bid to reign in the late nights I have been doing some yoga and have just completed a web design course. I’m mulling over a Spanish course next but it is yet to happen….

What pearls of wisdom can you impart to those embarking on a career in PR?

Getting experience is obviously key, so offering to support work in charities etc. can be a good way of getting on the ladder. It is important to make good contacts within the business, so networking where you can is a good way of finding out about new roles. Also keep up with the news and the latest social media.

Jo’s S.T.A.N.D quick-fire faves:

Song – Family Affair, Mary J Blige (Sorry Blair)

Taste – Pasta / Cheese

Animal – Puppy

Noise – Rain on a window (when I’m warm inside!)

Drink – Red Wine

Jo Jacobson, it’s been a pleasure. Bring on the Spanish…

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