Meet Stand Agency’s… Katie Elliott!

Written by Olivia Williams

Tags: PR

Meet the newest member of the Stand Agency team!

How and why did you get involved in PR?

For me, it actually dates way back to my childhood days where I spent many hours sticking my very own newspapers and magazines together (so cool I know!). After embarking on a Multimedia Journalism degree, I knew I was destined to be a story teller. It wasn’t until I began working on the feature desks of regional newspapers and glossy lifestyle magazines and hearing from passionate PRs, that I realised my heart lies with the ‘dark side’. PR affords the opportunity to completely immerse yourself in an idea, a campaign or a client and see it come to life.

Why did you join Stand Agency?

My PR career to date has involved working across a real spectrum of press offices. One day I was launching the latest beauty trend or Samsung phone to the UK and another saw me donning welly boots for a life-saving lifeboat charity or wrapping myself in Christmas wrapping paper to raise awareness for an NHS Blood and Transplant campaign. My reason for joining Stand was to have the opportunity to be involved solely with organisations which exist to make a positive impact or influence to our society. Stand offers exactly that.

In another life, what profession other than PR would you have attempted?

I actually reckon I would have made it as a firewoman! I once saved a family from a house fire whilst out filming for a university project. I’ll happily take on Stand’s resident fire warden duties.

What do you enjoy doing beyond the walls of Stand Towers?

When not checking out (Insta snapping) the latest brunch scene or yoga class in south London, I’m spending time exploring the salty South coast with my friends and family or planning my next travelling adventure!

What pearls of wisdom can you impart to those embarking on a career in PR?

I was once taught that the real news story is not ‘the dog that bites the man; it’s the man that bites the dog’. Bear with me… To excel in PR you must be able to think outside the box. You have to engage journalists and the public in the most eye catching, thought-provoking way possible.

Katie’s S.T.A.N.D quick-fire faves:

Song – Oh gosh. Fleetwood Mac – Go your own way

Taste – My nanny’s very lemony very drizzly cake

Animal – A Donkey – I’ve been sponsoring the little cuties circa 1999!

Noise – The waves

Drink – I’m partial to an Espresso Martini

The future of payment – the revolution of mobility technology

Phasing out petrol and diesel cars and introducing EVs is a great option in...

More information

Claire Brady on Net Zero Hero Podcast

Some people think that ‘circularity’ simply means recycling, but it is so much more...

More information

Earth Day

Earth Day provides an opportunity to take stock of our progress towards addressing the...

More information

When it comes to making sustainability claims, getting it wrong can cost organisations the earth

According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...

More information

Less is more: How low alcohol brands are targeting their Gen Z consumers

Dry January may be over, but giving up alcohol definitely hasn’t gone out of...

More information

Beyond B Corp: Breaking up with Barclays 

Last year we became a certified B Corp, and to do so we had...

More information

Three takeaways from the IPCC’s ‘final warning’ report 

This week has seen the release of the latest IPCC report assessing the climate...

More information

Why we’ve introduced a 4.5 day working week

As the rulebook of the working week gets rewritten, at Stand we continue to...

More information

Stand shifts as we move into our second decade

I founded Stand with one simple (but typically ambitious) belief: that good comms can...

More information

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our...

More information

Wellbeing is not a one-size-fits-all approach

It’s safe to say that being plunged into multiple lockdowns across the past 18...

More information

Covid-19 has given us a harsh lesson in education inequality

Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...

More information

The pandemic of inequalities

Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...

More information

Has the pandemic set us back 50 years, or will it propel us forward?

At its onset, Covid-19 was described as the great leveller. But the pandemic has...

More information

Pride 2021: Tokenistic campaigns just won’t fly anymore

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...

More information