Nice to see you, to see you, Nice

Written by Fiona Gildea

Last month, Stand Agency and a handful of respected national newspaper reporters embarked on a press trip to Nice in France for our client, foreign exchange specialist moneycorp.

Property and personal finance reporters from publications such as The Daily Mail and The Daily Telegraph joined us on the flight to the Cote d’Azur, looking to find out how Brits could make the most of the strong pound/ euro exchange rate and snap-up a dream French property.

This is not the first press trip we’ve packed our sun cream for and we’ve witnessed time and time again the value of building strong relationships with journalists. In the busy world of public relations, it can feel like not a day goes by without someone proclaiming the “new” way PR should be done, but some golden rules will always remain.

Soaking up the sun and sipping on rosé, we introduced the reporters to our client’s expertise.  As part of a trip designed to spark topical talking points and place moneycorp’s knowledge front-of-mind, we explored the Cote d’Azur waterfront, dined in cool bistros and toured eye-catching properties on for sale.

With our feet now firmly back on British soil, we are seeing the results of our French escape come to fruition. We’ve secured coverage with articles on buying French property and discussing the importance of speaking to a foreign exchange specialist from each of the reporters that attended the trip. In addition we have cemented an understanding of who our client is with the reporters – and they are returning to us for insight for their other articles.

We knew drinking that champagne was worth it!

Fiona Gildea is a Senior Account Executive with several international press trips under her belt and has the Insta-spam to prove it.

The future of payment – the revolution of mobility technology

Phasing out petrol and diesel cars and introducing EVs is a great option in...

More information

Claire Brady on Net Zero Hero Podcast

Some people think that ‘circularity’ simply means recycling, but it is so much more...

More information

Earth Day

Earth Day provides an opportunity to take stock of our progress towards addressing the...

More information

When it comes to making sustainability claims, getting it wrong can cost organisations the earth

According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...

More information

Less is more: How low alcohol brands are targeting their Gen Z consumers

Dry January may be over, but giving up alcohol definitely hasn’t gone out of...

More information

Beyond B Corp: Breaking up with Barclays 

Last year we became a certified B Corp, and to do so we had...

More information

Three takeaways from the IPCC’s ‘final warning’ report 

This week has seen the release of the latest IPCC report assessing the climate...

More information

Why we’ve introduced a 4.5 day working week

As the rulebook of the working week gets rewritten, at Stand we continue to...

More information

Stand shifts as we move into our second decade

I founded Stand with one simple (but typically ambitious) belief: that good comms can...

More information

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our...

More information

Wellbeing is not a one-size-fits-all approach

It’s safe to say that being plunged into multiple lockdowns across the past 18...

More information

Covid-19 has given us a harsh lesson in education inequality

Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...

More information

The pandemic of inequalities

Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...

More information

Has the pandemic set us back 50 years, or will it propel us forward?

At its onset, Covid-19 was described as the great leveller. But the pandemic has...

More information

Pride 2021: Tokenistic campaigns just won’t fly anymore

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...

More information