Our #CrackingClientCoverage for July!

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Written by Olivia Williams

Tags: #CrackingClientCoverage PR

Despite being the holiday season July has seen some amazing #CrackingClientCoverage. Here’s our round-up of the past month’s best bits.

Anchor

This month we secured Anchor’s Chief Executive, Jane Ashcroft CBE, interviews with broadcast big hitters, BBC News and Channel 4 News. Jane served as a spokesperson for the social care sector following the CQC report on the standards of adult social care. Our research into public misconceptions of social care costs also bagged us coverage with BBC Radio 4’s You & Yours, Mail Online and the Independent.

Not stopping there – we also collected another industry award for our brilliant campaign SU4SD. After winning a CIPR Excellence Award in June, we couldn’t have been more thrilled to win in the same category (Best Use of Media Relations) at the PRCA Dare Awards.

BNP Paribas

Research into the buying trends of Brits looking to purchase property abroad led to a splash on the front page of The Times Bricks & Mortar, followed by a double-page spread.

 

Oliver Wyman

This month Oliver Wyman’s Nick Harrison, co-lead of the Retail & Consumer Practice shared his thoughts on what makes business trends last with the Guardian. For Nick, meeting basic needs is key: “If a trend towards a new product or service meets a perennial need better than the alternatives … it will not be a flash in the pan”.

A nice piece of coverage which positions our clients spokespeople as thought-leaders and experts in their field.

The Guardian: Five ways to spot a business trend that will last.

SFE

We secured a total of seven national pieces of coverage for SFE this month and a further seven hits in trade titles.

We made the most of the news agenda to offer the views and reactions of SFE experts around the potential return of proposals to increase probate fees, the Law Commission’s plans to modernise Wills, and the OPG’s plans to refund for LPA’s that have been overcharged over the last three years.

moneycorp

After securing media briefings with journalists at GT News at the money20/20 Europe conference in June, moneycorp’s Managing Director for UK Corporate ‎Foreign Exchange and International Payments Lee McDarby penned an insightful thought leadership piece for the publication. Lee discusses the future of cross-border international payments and the possibility of real-time transfers soon becoming a reality.

GT News: Real-time International Payments in the Fast Track.

 

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