We are putting Balance Power in front of key audiences, positioning the brand’s leaders as experts in the UK’s transition to net zero.
Over the last six months, we’ve worked with Balance Power to refine the brand’s vision, mission, and messaging, and create an integrated communications plan to guide all activity. In August, we launched and began managing Balance Power’s social media channels and have grown the brand’s influence in the media from scratch, by responding to the national news agenda, offering level-headed insights on the challenges and opportunities for the energy sector as the UK transitions to net zero. In addition, we are working with Balance Power on the redesign of its website and marketing collateral to bring ensure consistency across all aspects of the business.
Our integrated comms strategy has increased awareness about Balance Power’s among its target audiences, including local authorities, landowners, and investors. In the last six months, we have secured sixteen pieces of coverage through our reactive press office, including in national and regional media such as The Independent and Yorkshire Evening Post. Our proactive thought leadership has also seen Balance Power’s CEO featured in key trade press such as Smart Energy International and Energy, Oil and Gas Magazine. To further support Balance Power’s ambitious growth plans and help it reach new, international audiences, we secured a speaking opportunity for the brand’s CEO at the large-scale energy conference Enlit Europe, in Milan. Since we have been working with Balance Power, we’ve increased the reach of the brand’s online content by 23%.