Changing the narrative around solar

THE CHALLENGE

Solar power is central to reaching net zero. But NIMBYism and a lack of understanding about the development journey means developers can struggle to get essential projects off the ground. Our challenge was to develop a strategy that would help Cero Generation stand out in a crowded market and reach key audiences across Europe.

THE CHANGE

Our insight phase gave us a strategy that identified Cero Generation’s differentiator – its expert team focused on Europe – and what it stood for, helping us develop values that will build a common purpose. By starting to communicate through digital channels and traditional media, we’re educating audiences on the development journey and helping Cero Generation match its growth ambitions.