We crafted a name and positioning for a pan-European mobility business, setting the brand for strategic brand building activity.
Over the course of six months, we worked to rebrand Mitsubishi HC Capital’s European mobility business. The new name and positioning was developed in collaboration with leaders across the business and staff, to ensure the resulting brand ethos was something the whole company could get behind. On an ongoing basis we work with MHC Mobility on internal and external brand building work, managing an employee engagement programme, and creating content to position the business as a leader within the mobility industry.
We coordinated a brand launch across eight different European countries, launching a new website for MHC Mobility and launching an internal engagement programme. We’ve put in place systems to measure employee brand belief, and over the course of the first 6 months staff engagement increased by 12%, with 82% of employees feeling positive about the impact of the new brand on their business and roles within it.