Our clever content and press strategy has helped position this specialist international payments provider as a better bet for globally trading SMEs than traditional banks.
At Stand we have a knack for making complex information accessible, relevant and compelling. Immersing ourselves in the world of currency fluctuation and global trade, we aligned our insights with moneycorp’s offering and USPs to position it as the smart solution for ambitious SMEs. We turned this into a clear and concise series of national media briefings, thought leadership pieces, news stories and thematic features.
We radically increased moneycorp’s national media profile and coverage with 1-2-1 briefings with titles including The Financial Times, Reuters, City AM, Sunday Express and The Daily Telegraph. We increased moneycorp’s media coverage in the property space by 600 per cent – with twenty-six national coverage hits in just eight months, including three-page spreads in both the Sunday Times and Telegraph.