Our work

Women’s Prize for Fiction

We helped debunk misconceptions and tackle outmoded thinking, showing readers that books written by women are for everyone.

APPROACH

We launched the Prize’s new charitable status and told an important fundraising story, showcasing Prize’s initiatives around supporting undiscovered writing talent.
We communicated the Prize’s distinguished status but also focused on highlighting the role of women’s voices and female storytelling. To celebrate the Prize’s 25th anniversary, in 2020 we launched #ReadingWomen campaign – a reading challenge encouraging the nation to read all previous Prize winners.

RESULTS

We increased Women’s Prize coverage not just in number but also in scope, securing articles beyond traditional literary media and reaching entirely new audiences. These ranged from The Times, The Guardian, BBC News and The Mai, The Sun to Good Housekeeping, Prima, Refinery29 and Times Radio.
During the 2020 Prize cycle we pro-actively secured 1501 pieces of press coverage across national, broadcast, regional, consumer, international and trade press.

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