Press Release: Stand Agency to paint the town red with appointment to promote British Tomatoes

Stand Agency has been appointed by The British Tomato Growers’ Association to help get consumers buying more British tomatoes.
The Association, which represents 90% of British commercial tomato growers, has tasked Stand Agency to get people talking about tomatoes, to raise awareness of the flavour, health, environmental and economic benefits of eating UK grown fresh produce.
The celebration of British tomatoes will peak around British Tomato Week in late May and will encourage Brits to not only eat more tomatoes, but when they do, to make the conscious decision to buy British. The campaign will also address the myth that British grown tomatoes are only available in the summer months – in fact they are available throughout the year.
Laura Oliphant, Co-Founder and Managing Director at Stand Agency said:
“We’re a team of passionate foodies, so we couldn’t be more thrilled to be working with the British Tomato Growers’ Association on this campaign. A backdrop of increasing food prices, and an increasing desire to buy local means the time is right to shine a light on the British tomato.”
Adrian Williams of the British Tomato Growers’ Association said:
“As growers, we know there are so many benefits of buying British tomatoes, not least the freshness and taste of our product. We wanted an agency that put that at the heart of all their ideas and Stand Agency impressed us with their approach. We look forward to working with them to tell the British tomato story so that in future, consumers actively seek out UK grown varieties.”
British Tomato Week takes place between 22-28 May 2017.
See more at:
Gorkana- Stand Agency briefed to encourage consumers to buy british tomatoes
PR Week- In Brief: Thomson to Interel, H+K’s Portugual takeover, Stand picked for tomatoes

The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
More information
Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
More information
Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
More information
When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
More information
Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
More information
Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
More information
Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
More information
Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
More information
Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
More information
So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our...
More information
Wellbeing is not a one-size-fits-all approach
It’s safe to say that being plunged into multiple lockdowns across the past 18...
More information
Covid-19 has given us a harsh lesson in education inequality
Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...
More information
The pandemic of inequalities
Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...
More information
Has the pandemic set us back 50 years, or will it propel us forward?
At its onset, Covid-19 was described as the great leveller. But the pandemic has...
More information
Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...
More information