Putting a child in charge of Mother’s day
Tags: independentflorists mothersday PR
Our work with Florismart showcases the talents of independent florists, so for Mother’s Day we put that to the test by asking 4-year-old Aariyan to pick the flowers for a special bouquet for his mum.
Mother’s Day is a key date in the floristry calendar, and independent florists have the edge on supermarket counterparts with their ability to create amazing bespoke gifts. With Aariyan in charge, could our florist rise to the challenge and still create something beautiful?
We created a short video featuring Aariyan and florist Lisa from Lilac and Willow. Lisa had her work cut out with Aariyan’s colour choices (red, pink and orange), but the result was a resounding success.
The video really did share the love of Mother’s Day on Florismart’s social channels, reaching over 85,000 people in the run up to the big day. It was a hit with influencers – and it shows, with over 25% of the video’s reach coming from organic engagement.
Watch the video below…
The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
More information
Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
More information
Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
More information
When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
More information
Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
More information
Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
More information
Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
More information
Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
More information
Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
More information
So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our...
More information
Wellbeing is not a one-size-fits-all approach
It’s safe to say that being plunged into multiple lockdowns across the past 18...
More information
Covid-19 has given us a harsh lesson in education inequality
Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...
More information
The pandemic of inequalities
Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...
More information
Has the pandemic set us back 50 years, or will it propel us forward?
At its onset, Covid-19 was described as the great leveller. But the pandemic has...
More information
Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...
More information