Quick Reads – A good news story with an important message

Written by Becky Merchant

Tags: fundraising PR

Everyone loves a good news story and last month we got a great one when best-selling author Jojo Moyes rescued The Reading Agency’s adult literacy scheme from collapse after it lost funding.

When we first heard the news, we knew it would be a brilliant opportunity to get some first-class coverage about the wonderful work that The Reading Agency does and, more importantly, to raise awareness about the fundraising struggles that charities face.

The Reading Agency had been facing a struggle of its own – it had desperately been seeking financial support for Quick Reads, an initiative reaching less confident adult readers through distributing accessible short stories across libraries, prisons, hospitals and other adult-learning organisations.

After an 18 month hunt, the charity had to announce that the much-loved scheme was coming to an end due to a lack of funds – news that was met with an outpouring of emotion from the publishing world that heralded its work.

When Jojo Moyes stepped in with a plot twist offering three years of funding, Stand had the pleasure of announcing the news and ensuring that there was a fundraising message at the centre of the news story.

And that we did – over 24 hours, we secured over 45 pieces of coverage about Quick Reads including 6 hits on national broadcast, 11 articles across national online and print, including The Telegraph,  The Guardian, i News, and Sky Newsand 3 pieces in consumer media.

Highlights included Jojo being interviewed on TheVictoria Derbyshire Show, BBC Radio 4 Today, BBC News, and BBC 5 Live Drivetime. And The Reading Agency’s Chief Executive Sue Wilkinson being interviewed on BBC Radio 4 Front Row.

#QuickReads also trended on Twitter in the UK as the public, the media, and important stakeholders, such as TFL and Waterstones, celebrated the good news and thanked Jojo for her incredible gift to The Reading Agency.

Coverage had a clear message – while it was undeniably fantastic news that Jojo had stepped in to rescue Quick Reads, it was unfortunate that it had to come down to an individual’s act of goodwill. Schemes as important and life-changing as Quick Reads should have sustainable funding that enables charities to deliver the work that they do, worry-free.


The future of payment – the revolution of mobility technology

Phasing out petrol and diesel cars and introducing EVs is a great option in...

More information

Claire Brady on Net Zero Hero Podcast

Some people think that ‘circularity’ simply means recycling, but it is so much more...

More information

Earth Day

Earth Day provides an opportunity to take stock of our progress towards addressing the...

More information

When it comes to making sustainability claims, getting it wrong can cost organisations the earth

According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...

More information

Less is more: How low alcohol brands are targeting their Gen Z consumers

Dry January may be over, but giving up alcohol definitely hasn’t gone out of...

More information

Beyond B Corp: Breaking up with Barclays 

Last year we became a certified B Corp, and to do so we had...

More information

Three takeaways from the IPCC’s ‘final warning’ report 

This week has seen the release of the latest IPCC report assessing the climate...

More information

Why we’ve introduced a 4.5 day working week

As the rulebook of the working week gets rewritten, at Stand we continue to...

More information

Stand shifts as we move into our second decade

I founded Stand with one simple (but typically ambitious) belief: that good comms can...

More information

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our...

More information

Wellbeing is not a one-size-fits-all approach

It’s safe to say that being plunged into multiple lockdowns across the past 18...

More information

Covid-19 has given us a harsh lesson in education inequality

Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...

More information

The pandemic of inequalities

Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...

More information

Has the pandemic set us back 50 years, or will it propel us forward?

At its onset, Covid-19 was described as the great leveller. But the pandemic has...

More information

Pride 2021: Tokenistic campaigns just won’t fly anymore

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...

More information