So, what are you going to do now?

Written by Holly Ellis

“So what are you going to do now?” is the question that most graduates get tired of answering. But as a journalism and creative writing graduate, no question will take you beyond snoredom as much as: “So which newspaper are you going to become the editor of?” or “Ooooh, fancy yourself as the next J.K. Rowling then?”

The beauty of a degree like mine is that it develops core skills that can open up a whole range of possible career paths. The key for me has always been to look for a role that will make me happy and where I can make a difference. Bowing to the pressure of what others’ might expect me to do next would feel like a cop out.

So, let me take you on a little journey of how I fell in love with PR…

Imagine the scene, a (very) busy coffee house full of Christmas shoppers, including me, exhausted after a strenuous morning of present buying.

Forced to take the only table available, despite the remnants from the previous occupants, but at least it was in a prime position for people watching.

Contentedly sipping on my orange-spiced hot chocolate (seriously, it’s Christmas in a cup), I happened to overhear the conversation from the next table. It was when words like blogs, press releases, and contacting journalists started flying that my ears pricked up.

After employing a silent but urgent form of hybrid sign language to confer with my mum and finessing a makeshift script on my phone, I took the plunge:

“Excuse me, sorry to interrupt but I wondered if you could tell me where you work? I’ve recently graduated from uni and the things you’re talking about sound like exactly what I’d love to do.”

I’ve since come to realise why my coffee shop ‘pitch’ went down so well. After all, a good PR appreciates a bit of bravery and initiative.

After a week’s work experience in January, I was offered a position as part of Stand’s paid internship scheme.

Everyone has made me feel so welcome and I’ve had the opportunity to get stuck in with some amazing projects like the Kidney Research UK #couldntlivewithout social media campaign.

So, I might not quite be JK Rowling (yet), but I’m putting the skills I honed at university to good use, whether that’s writing creative copy, convincing a celeb to support a good cause, or pitching ideas to a blogger.

I’m doing a job that makes a difference and that I enjoy. And it just goes to show, you should never underestimate the power of a bit of initiative (and a mug of hot chocolate).

Holly Ellis is a graduate of journalism and creative writing and is currently enjoying learning the ropes as part of Stand Agency’s paid internship scheme. To find out more about opportunities at Stand drop us a line at  

Why every organisation should be thinking about the circular economy  

Imagine a world where every product is repaired, recycled or refurbished at the end...

More information

Revving Up for a Sustainable Future: Why We Must Challenge Rishi Sunak’s Backtrack on Net Zero

As Climate Week in New York concludes, we find ourselves at a critical juncture...

More information

Apple’s Sustainability Video: A Storytelling Triumph with Gaps in Green Commitment

Apple’s latest sustainability video, featuring CEO Tim Cook and actress Octavia Spencer, has sparked...

More information

Taking A Stand with Nazim Valimahomed, Founder and Chief Product and Design Officer at Kroo.

Each month we’re sitting down with the trailblazers who are making a difference at...

More information

Celebrating success: Stand celebrates double victory, winning two PR awards

We’re delighted to share that our PR efforts secured us not one but two...

More information

We can’t afford to ignore migraine in the workplace

Do you work with someone who experiences migraine? Chances are, you do – you...

More information

Taking A Stand with James Rutter, Chief Creative Officer at COOK.

Each month we’re sitting down with the trailblazers who are making a difference at...

More information

The future of payment – the revolution of mobility technology

Phasing out petrol and diesel cars and introducing EVs is a great option in...

More information

Claire Brady on Net Zero Hero Podcast

Some people think that ‘circularity’ simply means recycling, but it is so much more...

More information

Earth Day

Earth Day provides an opportunity to take stock of our progress towards addressing the...

More information

When it comes to making sustainability claims, getting it wrong can cost organisations the earth

According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...

More information

Less is more: How low alcohol brands are targeting their Gen Z consumers

Dry January may be over, but giving up alcohol definitely hasn’t gone out of...

More information

Beyond B Corp: Breaking up with Barclays 

Last year we became a certified B Corp, and to do so we had...

More information

Three takeaways from the IPCC’s ‘final warning’ report 

This week has seen the release of the latest IPCC report assessing the climate...

More information

Why we’ve introduced a 4.5 day working week

As the rulebook of the working week gets rewritten, at Stand we continue to...

More information

Stand shifts as we move into our second decade

I founded Stand with one simple (but typically ambitious) belief: that good comms can...

More information

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our...

More information

Wellbeing is not a one-size-fits-all approach

It’s safe to say that being plunged into multiple lockdowns across the past 18...

More information

Covid-19 has given us a harsh lesson in education inequality

Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...

More information

The pandemic of inequalities

Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...

More information

Has the pandemic set us back 50 years, or will it propel us forward?

At its onset, Covid-19 was described as the great leveller. But the pandemic has...

More information