Stand Agency passes PRCA CMS audit just seven months from launch

January 22, 2013 Written by Nikki Peters

Stand Agency has achieved its Communications Management Standard (CMS) – the gold standard of service for the PR industry from the PRCA just seven months after it launched in May 2012.

CMS is the internationally recognised industry quality certification system for PR consultancies. The Standard is an assurance to clients that Stand Agency adheres to strict quality standards in management, communication and service delivery.

Passing CMS means Stand Agency is now eligible for FAPRA, the PRCA’s free client matching offering service, which is a key part of the Agency’s growth plan.  Stand Agency was given well over the pass mark for their performance in eight, independently examined areas, achieving full marks in sections such as business and financial planning.

Francis Ingham, Chief Executive PRCA says: “Well run businesses consistently deliver the results clients are looking for. The Communications Management Standard was developed specifically to ensure that PRCA members have the systems and structures in place to meet and exceed clients’ expectations. The Standard has been so successful that is has now been adopted in 11 countries around the world.”

Laura Oliphant, Managing Director Stand Agency says: “Passing the CMS audit so soon after our launch demonstrates that combining agility and creativity of a small agency with attention to detail and processes of a large agency is a great balance. Stand Agency has grown quickly, breaking even within six months through continually building our client base. We were keen to complete the CMS early on to become part of the PRCA’s matching service to help us continue this growth.”