Stand Agency wins Chartered Management Institute brief

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Written by Nikki Peters

 

The Chartered Management Institute (CMI) has chosen to work with Stand Agency on its latest project after a three-way pitch.

 

Stand Agency will promote the CMI Management Book of the Year competition which, backed by the British Library, celebrates the country’s finest business and management books. The competition this year has already attracted entries from high profile names including: Former Tesco CEO, Sir Terry Leahy; Financial Times columnist, Mrs Moneypenny; and Anders Dahlvig, the former CEO of IKEA.

 

Piers Cain, Head of Knowledge Management at CMI said:

 

“We’re delighted to be working with Stand Agency on the CMI Management Book of the Year competition.  They brought a fresh approach to the competition and impressed us in the pitch with their understanding of our business and willingness to go beyond our initial brief.”

 

Laura Oliphant, Managing Director of Stand Agency said:

 

“We’re really excited to be working with CMI and the British Library.  They are fantastic organisations and the Management Book of the Year looks set to be a huge success.

 

“Our approach to the brief centred on using the authors and content of the books to generate debate and discussion about management and leadership in the UK.  We can’t wait to get started.”

 

The CMI Management Book of the Year has previously been promoted by Kindred as part of their retained contract with CMI.

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