Standing up for older people

Here at Stand we’ll always stick up for what we believe in and recently we’ve been standing up for the rights of older people with two separate campaigns.
With our clients Anchor and Solicitors for the Elderly, we’ve successfully got the public talking about issues affecting older people and, most importantly, we’ve got people pledging to take positive action.
Starting with Anchor, we launched Standing Up 4 Sitting Down, to call for retailers and high streets to include more seating for older people and those with disabilities. The goal was for people to acknowledge and value the contribution older people make to the economy and, in turn, take action that would benefit their everyday lives.
Our research findings formed the focus of our campaign as we discovered that the economy is losing a massive £3.8 billion each year through not catering for the needs of older people. With a package of qualitative and quantitative research, influential industry supporters, and passionate older people willing to speak out about the importance of seating – the campaign was a hit.
Showing it’s not just us that see the importance of standing up for older people, in less than a week, Standing Up 4 Sitting Down was covered in 15 national news outlets and made the headlines of BBC News and BBC Breakfast 18 times in just 24 hours.
We’ve also had some fantastic pledges in from retailers including Morrisons, Tesco, and Debenhams committing to providing seating for older people – watch this space for more!
Moving on from the right to sit down, older people also ought to have their wishes and legal rights recognised and respected. Enter, Solicitors for the Elderly.
To put it simply – a LPA is powerful legal document which sets out people’s decisions about their finances and care choices for later life, should they lose the capacity to make these decisions at the time.
Difficult decisions not to be taken lightly; which is why SFE wanted to raise awareness about the issues around a new tool, launched by the government, that allows people to make their own DIY LPAs online.
Alongside support from partners, the SFE team laid out the risks that these DIY LPAs open people up to – including fraud, ineffectual documents and financial abuse – and secured some incredible results.
The ‘Hidden cost of DIY LPAs’ campaign saw a spread of national coverage in print and broadcast big hitters; including The Times and BBC Radio 4’s Money Box and You & Yours.
Both campaigns have raised awareness of important issues affecting the lives of older people, got people talking, and offered solutions. In doing so, Stand is proud to say we’ve had a direct impact on older people’s lives as we help to tackle the loneliness, isolation and the abuse of older people.

Why every organisation should be thinking about the circular economy
Imagine a world where every product is repaired, recycled or refurbished at the end...
More information
Sick days on the rise – cause for concern, or proving the need for change?
New research from the Chartered Institute of Personnel and Development (CIPD) and Simplyhealth has...
More information
Revving Up for a Sustainable Future: Why We Must Challenge Rishi Sunak’s Backtrack on Net Zero
As Climate Week in New York concludes, we find ourselves at a critical juncture...
More information
Apple’s Sustainability Video: A Storytelling Triumph with Gaps in Green Commitment
Apple’s latest sustainability video, featuring CEO Tim Cook and actress Octavia Spencer, has sparked...
More information
Taking A Stand with Nazim Valimahomed, Founder and Chief Product and Design Officer at Kroo.
Each month we’re sitting down with the trailblazers who are making a difference at...
More information
Celebrating success: Stand celebrates double victory, winning two PR awards
We’re delighted to share that our PR efforts secured us not one but two...
More information
We can’t afford to ignore migraine in the workplace
Do you work with someone who experiences migraine? Chances are, you do – you...
More information
Taking A Stand with James Rutter, Chief Creative Officer at COOK.
Each month we’re sitting down with the trailblazers who are making a difference at...
More information
The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
More information
Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
More information
Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
More information
When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
More information
Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
More information
Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
More information
Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
More information
Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
More information
Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
More information
So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our...
More information
Wellbeing is not a one-size-fits-all approach
It’s safe to say that being plunged into multiple lockdowns across the past 18...
More information
Covid-19 has given us a harsh lesson in education inequality
Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...
More information
The pandemic of inequalities
Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...
More information
Has the pandemic set us back 50 years, or will it propel us forward?
At its onset, Covid-19 was described as the great leveller. But the pandemic has...
More information