Insights: advertising

Pride 2021: Tokenistic campaigns just won’t fly anymore

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever...

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Have yourself an advert-heavy Christmas

I’m sure we can all agree that the annual Christmas advert competition has become a key milestone in the run up to the festive period. It’s also a contest that’s growing every year.

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Should we celebrate, or be cynical, about brands getting political?

Over the last six months, campaigns by big brands have become much more political. This is unsurprising, as everything is getting more political with Brexit and Trump dominating the news space. But it’s also down to the rise of...

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The brands jumping on International Women’s Day 2017

Like Christmas, Valentine’s Day, Easter, and Father’s Day, International Women’s Day has become an annual calendar event that brands love to get behind. Is this ok? It’s debatable. But there’s no denying it’s the world – and industry –...

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Older posts

Reflecting on the British Energy Security Strategy

Following weeks of speculation, leaks, and story-trailing, the UK Government released its long-awaited British...

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Harnessing your superpower

I was diagnosed with ADHD in January 2021, whilst I was in the middle...

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Why we’re introducing a 9-day fortnight

We believe that we work to live, not live to work, and that a...

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World Environment Day; Are we as green as we think we are?

It was World Environment Day on Sunday and, as such, it’s important we continue...

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We need to talk about burnout

In a recent livestream hosted by BetterUp, a US-based wellbeing charity, Prince Harry admitted...

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Weight: The overlooked health inequality

In my adult life, I’ve never been smaller than a size 12. There was...

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