Insights: advertising
Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever...
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Have yourself an advert-heavy Christmas
I’m sure we can all agree that the annual Christmas advert competition has become a key milestone in the run up to the festive period. It’s also a contest that’s growing every year.
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Should we celebrate, or be cynical, about brands getting political?
Over the last six months, campaigns by big brands have become much more political. This is unsurprising, as everything is getting more political with Brexit and Trump dominating the news space. But it’s also down to the rise of...
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The brands jumping on International Women’s Day 2017
Like Christmas, Valentine’s Day, Easter, and Father’s Day, International Women’s Day has become an annual calendar event that brands love to get behind. Is this ok? It’s debatable. But there’s no denying it’s the world – and industry –...
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The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
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Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
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Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
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When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
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Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
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Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
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Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
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Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
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Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
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B Corp is a movement, not a moment
As B Corp month draws to a close, we reflect on how the movement...
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