Insights: advertising

Pride 2021: Tokenistic campaigns just won’t fly anymore

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever...

Read more

Have yourself an advert-heavy Christmas

I’m sure we can all agree that the annual Christmas advert competition has become a key milestone in the run up to the festive period. It’s also a contest that’s growing every year.

Read more

Should we celebrate, or be cynical, about brands getting political?

Over the last six months, campaigns by big brands have become much more political. This is unsurprising, as everything is getting more political with Brexit and Trump dominating the news space. But it’s also down to the rise of...

Read more

The brands jumping on International Women’s Day 2017

Like Christmas, Valentine’s Day, Easter, and Father’s Day, International Women’s Day has become an annual calendar event that brands love to get behind. Is this ok? It’s debatable. But there’s no denying it’s the world – and industry –...

Read more

Older posts

The cow in the room of climate action

When I attended COP26 last year, I was not in the least bit surprised...

Read more

Cero Generation appoints Stand to raise profile and power a conversation about solar in Europe

Stand has been appointed by Cero Generation – the leading European solar energy developer...

Read more

Stand partners with Big Change and the LEGO Foundation on the launch of the global Big Education Conversation initiative

Stand has been appointed by Big Change – a charity founded to transform the...

Read more

Is making the ‘right’ choice becoming unaffordable?

There is no shortage of evidence out there demonstrating that citizens are more likely...

Read more

It’s our time on earth, so what are we doing to it?

After this summer’s meltdown, the climate crisis is once again at the forefront of...

Read more

Going beyond B Corp

In the 18 months it has taken to achieve B Corporation status our thinking...

Read more