Insights: branding

Should we celebrate, or be cynical, about brands getting political?

Over the last six months, campaigns by big brands have become much more political. This is unsurprising, as everything is getting more political with Brexit and Trump dominating the news space. But it’s also down to the rise of...

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Hit or Miss – a pink too far?

This year has encompassed #MeToo and #TimesUp, the phasing out of Grid Girls and the publication of gender pay gaps; the battleground of gender equality is constantly gaining momentum. This leaves brands in a quandary, to overlook International Women’s...

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Older posts

Reflecting on the British Energy Security Strategy

Following weeks of speculation, leaks, and story-trailing, the UK Government released its long-awaited British...

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Harnessing your superpower

I was diagnosed with ADHD in January 2021, whilst I was in the middle...

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Why we’re introducing a 9-day fortnight

We believe that we work to live, not live to work, and that a...

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We need to talk about burnout

In a recent livestream hosted by BetterUp, a US-based wellbeing charity, Prince Harry admitted...

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Weight: The overlooked health inequality

In my adult life, I’ve never been smaller than a size 12. There was...

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What I learnt during my time as a carer

Just like so many individuals, working from home during the COVID-19 pandemic made me...

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