Insights: branding

Should we celebrate, or be cynical, about brands getting political?

Over the last six months, campaigns by big brands have become much more political. This is unsurprising, as everything is getting more political with Brexit and Trump dominating the news space. But it’s also down to the rise of...

Read more

Hit or Miss – a pink too far?

This year has encompassed #MeToo and #TimesUp, the phasing out of Grid Girls and the publication of gender pay gaps; the battleground of gender equality is constantly gaining momentum. This leaves brands in a quandary, to overlook International Women’s...

Read more

Older posts

The cow in the room of climate action

When I attended COP26 last year, I was not in the least bit surprised...

Read more

Cero Generation appoints Stand to raise profile and power a conversation about solar in Europe

Stand has been appointed by Cero Generation – the leading European solar energy developer...

Read more

Stand partners with Big Change and the LEGO Foundation on the launch of the global Big Education Conversation initiative

Stand has been appointed by Big Change – a charity founded to transform the...

Read more

Is making the ‘right’ choice becoming unaffordable?

There is no shortage of evidence out there demonstrating that citizens are more likely...

Read more

It’s our time on earth, so what are we doing to it?

After this summer’s meltdown, the climate crisis is once again at the forefront of...

Read more

Going beyond B Corp

In the 18 months it has taken to achieve B Corporation status our thinking...

Read more