Insights: branding

Should we celebrate, or be cynical, about brands getting political?
Over the last six months, campaigns by big brands have become much more political. This is unsurprising, as everything is getting more political with Brexit and Trump dominating the news space. But it’s also down to the rise of...
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Hit or Miss – a pink too far?
This year has encompassed #MeToo and #TimesUp, the phasing out of Grid Girls and the publication of gender pay gaps; the battleground of gender equality is constantly gaining momentum. This leaves brands in a quandary, to overlook International Women’s...
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Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
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Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
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Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
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Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
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Veganuary’s Top Tips: An Expert’s Guide
I first took part in Veganuary in 2018, thinking I probably wouldn’t even last...
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The cow in the room of climate action
When I attended COP26 last year, I was not in the least bit surprised...
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