Insights: brands

So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our first panel event. The discussion brought together great minds: Chartered Psychologist Dr Jennifer Opoku-Lageyre who spoke about her experiences treating patients with trauma and anxiety...
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Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever...
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Can fashion change its ways?
Clothes are wrapped up in our identity. What we wear says something about us – whether we care about that or not. Over the centuries, clothes have symbolised status. Our outfit can affect our mood. We have special clothes...
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Can we afford purpose in a recession?
Yesterday I got out of my (virtual) four walls for a panel discussion organised by Pimento, about whether businesses can afford purpose in a recession – though it inevitably explored so much more. In short, it’s a resounding ‘yes’...
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We Believe that ‘Better’ is on the horizon – so we’re helping brands get there
Why we’re joining forces with LONDON Advertising and Pimento to offer reduced fees for new clients in January. As the reality of lockdown 3.0 sets in, and with conversations already taking place about it being extended ‘til Easter, it...
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The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
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Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
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Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
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When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
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Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
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Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
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Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
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Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
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Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
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B Corp is a movement, not a moment
As B Corp month draws to a close, we reflect on how the movement...
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