Insights: brands

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our first panel event. The discussion brought together great minds: Chartered Psychologist Dr Jennifer Opoku-Lageyre who spoke about her experiences treating patients with trauma and anxiety...

Pride 2021: Tokenistic campaigns just won’t fly anymore

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever...

Can fashion change its ways?

Clothes are wrapped up in our identity. What we wear says something about us – whether we care about that or not. Over the centuries, clothes have symbolised status. Our outfit can affect our mood. We have special clothes...

Can we afford purpose in a recession?

Yesterday I got out of my (virtual) four walls for a panel discussion organised by Pimento, about whether businesses can afford purpose in a recession – though it inevitably explored so much more. In short, it’s a resounding ‘yes’...

We Believe that ‘Better’ is on the horizon – so we’re helping brands get there

Why we’re joining forces with LONDON Advertising and Pimento to offer reduced fees for new clients in January. As the reality of lockdown 3.0 sets in, and with conversations already taking place about it being extended ‘til Easter, it...