Insights: brands
So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our first panel event. The discussion brought together great minds: Chartered Psychologist Dr Jennifer Opoku-Lageyre who spoke about her experiences treating patients with trauma and anxiety...
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Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever...
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Can fashion change its ways?
Clothes are wrapped up in our identity. What we wear says something about us – whether we care about that or not. Over the centuries, clothes have symbolised status. Our outfit can affect our mood. We have special clothes...
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Can we afford purpose in a recession?
Yesterday I got out of my (virtual) four walls for a panel discussion organised by Pimento, about whether businesses can afford purpose in a recession – though it inevitably explored so much more. In short, it’s a resounding ‘yes’...
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We Believe that ‘Better’ is on the horizon – so we’re helping brands get there
Why we’re joining forces with LONDON Advertising and Pimento to offer reduced fees for new clients in January. As the reality of lockdown 3.0 sets in, and with conversations already taking place about it being extended ‘til Easter, it...
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Is making the ‘right’ choice becoming unaffordable?
There is no shortage of evidence out there demonstrating that citizens are more likely...
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Going beyond B Corp
In the 18 months it has taken to achieve B Corporation status our thinking...
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Reflecting on the British Energy Security Strategy
Following weeks of speculation, leaks, and story-trailing, the UK Government released its long-awaited British...
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Harnessing your superpower
I was diagnosed with ADHD in January 2021, whilst I was in the middle...
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Why we’re introducing a 9-day fortnight
We believe that we work to live, not live to work, and that a...
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It’s our time on earth, so what are we doing to it?
After this summer’s meltdown, the climate crisis is once again at the forefront of...
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World Environment Day; Are we as green as we think we are?
It was World Environment Day on Sunday and, as such, it’s important we continue...
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