Insights: campaign

Can social media facilitate social change and political action?

Since around October last year, Nigeria has been in a state of political crisis due to citizen revolt and ongoing protests regarding the #EndSARS campaign. The campaign began, intending to end police brutality in Nigeria, but has since expanded...

Pride 2021: Tokenistic campaigns just won’t fly anymore

June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever...

Can fashion change its ways?

Clothes are wrapped up in our identity. What we wear says something about us – whether we care about that or not. Over the centuries, clothes have symbolised status. Our outfit can affect our mood. We have special clothes...

Is it time to cancel ‘cancel culture’?

What is cancel culture? With the rise of social media, we saw the rise of cancel culture, which has claimed many unsuspecting public figures and businesses over the last decade. Cancel culture, the act of rejecting a target who...

The DofE Experience List

2020 is looking good. That’s if our first campaign for the Duke of Edinburgh’s Award is anything to go by. We kicked off the new decade securing blanket media coverage and more than 30 national hits for the launch...

Stand takes on the DofE Adventure

Ah Autumn. The time for snuggling up indoors with some good telly and a cuppa. Right? Nope, not for Team Stand. We’ll be welcoming the start of Autumn with nothing less than a 25km trek in the Peak District...

We’ve been shortlisted for two PRmoment Awards

Our Standing Up 4 Sitting Down campaign, developed and delivered in partnership with Anchor has been shortlisted for two awards: Best Use of Research: Using in-depth and innovative research to inform a PR campaign Media Relations Campaign of the...