Insights: campaign

Can social media facilitate social change and political action?
Since around October last year, Nigeria has been in a state of political crisis due to citizen revolt and ongoing protests regarding the #EndSARS campaign. The campaign began, intending to end police brutality in Nigeria, but has since expanded...
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Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever...
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Can fashion change its ways?
Clothes are wrapped up in our identity. What we wear says something about us – whether we care about that or not. Over the centuries, clothes have symbolised status. Our outfit can affect our mood. We have special clothes...
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Is it time to cancel ‘cancel culture’?
What is cancel culture? With the rise of social media, we saw the rise of cancel culture, which has claimed many unsuspecting public figures and businesses over the last decade. Cancel culture, the act of rejecting a target who...
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The DofE Experience List
2020 is looking good. That’s if our first campaign for the Duke of Edinburgh’s Award is anything to go by. We kicked off the new decade securing blanket media coverage and more than 30 national hits for the launch...
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Stand takes on the DofE Adventure
Ah Autumn. The time for snuggling up indoors with some good telly and a cuppa. Right? Nope, not for Team Stand. We’ll be welcoming the start of Autumn with nothing less than a 25km trek in the Peak District...
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We’ve been shortlisted for two PRmoment Awards
Our Standing Up 4 Sitting Down campaign, developed and delivered in partnership with Anchor has been shortlisted for two awards: Best Use of Research: Using in-depth and innovative research to inform a PR campaign Media Relations Campaign of the...
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The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
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Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
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Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
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When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
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Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
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Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
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Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
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Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
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Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
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B Corp is a movement, not a moment
As B Corp month draws to a close, we reflect on how the movement...
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