Insights: challenger

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our first panel event. The discussion brought together great minds: Chartered Psychologist Dr Jennifer Opoku-Lageyre who spoke about her experiences treating patients with trauma and anxiety...

Appealing to Gen Z – what makes a strong brand in 2020?

For a long time, the attention of brands and communications professionals has been directed towards understanding millennials. This exciting generation was seen to be shaping the future of digital and ushering in a new age of Airbnb-ing and Uber-ing....

Disrupting the banking market

I was walking through my hometown in Peterborough last week when I stumbled across a brand-new Metro Bank outlet. It’s a pretty impressive building, and as the Bank’s 50th branch, it celebrated with a two-day grand opening party. Despite...

Disruptor brands – an industry challenge or an opportunity?

Recently an article by Ian Griggs in PR Week caught my eye. It was about challenger brands being considered the biggest potential ‘crises’ in the eyes of established players. I, and several of those quoted in the article, thought...