Insights: challenger

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our first panel event. The discussion brought together great minds: Chartered Psychologist Dr Jennifer Opoku-Lageyre who spoke about her experiences treating patients with trauma and anxiety...

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Appealing to Gen Z – what makes a strong brand in 2020?

For a long time, the attention of brands and communications professionals has been directed towards understanding millennials. This exciting generation was seen to be shaping the future of digital and ushering in a new age of Airbnb-ing and Uber-ing....

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Disrupting the banking market

I was walking through my hometown in Peterborough last week when I stumbled across a brand-new Metro Bank outlet. It’s a pretty impressive building, and as the Bank’s 50th branch, it celebrated with a two-day grand opening party. Despite...

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Disruptor brands – an industry challenge or an opportunity?

Recently an article by Ian Griggs in PR Week caught my eye. It was about challenger brands being considered the biggest potential ‘crises’ in the eyes of established players. I, and several of those quoted in the article, thought...

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Older posts

Three months and a lifetime of learnings

Back in April, I decided to take advantage of one of Stand’s greatest perks....

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Green finance: how can we transition towards a decarbonised future?

On 27th October, Stand hosted the second in our latest series of live events,...

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In the race to net zero, let’s not waste time picking sides

When we talk about the journey to net zero emissions, the scale of the...

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Is it time to challenge our perceptions of nuclear power?

The UK has a long civil nuclear heritage dating back to the 1950s. But...

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Can social media facilitate social change and political action?

Since around October last year, Nigeria has been in a state of political crisis...

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People aren’t voiceless, we just weren’t listening

The beauty of language is that it is ever changing, evolving as humans evolve...

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