Insights: challenger

So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our first panel event. The discussion brought together great minds: Chartered Psychologist Dr Jennifer Opoku-Lageyre who spoke about her experiences treating patients with trauma and anxiety...
Read more
Appealing to Gen Z – what makes a strong brand in 2020?
For a long time, the attention of brands and communications professionals has been directed towards understanding millennials. This exciting generation was seen to be shaping the future of digital and ushering in a new age of Airbnb-ing and Uber-ing....
Read more
Disruptor brands – an industry challenge or an opportunity?
Recently an article by Ian Griggs in PR Week caught my eye. It was about challenger brands being considered the biggest potential ‘crises’ in the eyes of established players. I, and several of those quoted in the article, thought...
Read moreOlder posts

Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
Read more
Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
Read more
Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
Read more
Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
Read more
Veganuary’s Top Tips: An Expert’s Guide
I first took part in Veganuary in 2018, thinking I probably wouldn’t even last...
Read more
The cow in the room of climate action
When I attended COP26 last year, I was not in the least bit surprised...
Read more