Insights: challenger

So… has the pandemic set us back or propelled us forward?

Last week, just days after the restrictions in England were lifted, we hosted our first panel event. The discussion brought together great minds: Chartered Psychologist Dr Jennifer Opoku-Lageyre who spoke about her experiences treating patients with trauma and anxiety...

Read more

Appealing to Gen Z – what makes a strong brand in 2020?

For a long time, the attention of brands and communications professionals has been directed towards understanding millennials. This exciting generation was seen to be shaping the future of digital and ushering in a new age of Airbnb-ing and Uber-ing....

Read more

Disruptor brands – an industry challenge or an opportunity?

Recently an article by Ian Griggs in PR Week caught my eye. It was about challenger brands being considered the biggest potential ‘crises’ in the eyes of established players. I, and several of those quoted in the article, thought...

Read more

Older posts

The cow in the room of climate action

When I attended COP26 last year, I was not in the least bit surprised...

Read more

Cero Generation appoints Stand to raise profile and power a conversation about solar in Europe

Stand has been appointed by Cero Generation – the leading European solar energy developer...

Read more

Stand partners with Big Change and the LEGO Foundation on the launch of the global Big Education Conversation initiative

Stand has been appointed by Big Change – a charity founded to transform the...

Read more

Is making the ‘right’ choice becoming unaffordable?

There is no shortage of evidence out there demonstrating that citizens are more likely...

Read more

It’s our time on earth, so what are we doing to it?

After this summer’s meltdown, the climate crisis is once again at the forefront of...

Read more

Going beyond B Corp

In the 18 months it has taken to achieve B Corporation status our thinking...

Read more