Insights: marketing
Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of style. Since the mid-2000s, alcohol consumption has been on the decline – especially among young people. With more and more of Gen Z choosing to...
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Is it time to challenge our perceptions of nuclear power?
The UK has a long civil nuclear heritage dating back to the 1950s. But reputationally speaking, the industry has a tricky past. In the court of public opinion, it has proven unpopular. Despite being stringently regulated, it is viewed...
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So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our first panel event. The discussion brought together great minds: Chartered Psychologist Dr Jennifer Opoku-Lageyre who spoke about her experiences treating patients with trauma and anxiety...
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The pandemic of inequalities
Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that throughout the pandemic, the chances of dying from Covid-19 were nearly four times higher for adults of working age in England’s poorest areas than for...
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Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever...
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Is it time to cancel ‘cancel culture’?
What is cancel culture? With the rise of social media, we saw the rise of cancel culture, which has claimed many unsuspecting public figures and businesses over the last decade. Cancel culture, the act of rejecting a target who...
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Armed Forces charity SSAFA appoints Stand Agency
We’re thrilled to announce that Armed Forces charity, SSAFA, the UK’s oldest tri-service military charity, has appointed Stand Agency to deliver integrated campaign activity over the next 12 months, including their iconic Armed Forces Week. SSAFA provides lifelong support...
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#literallyperfect: AI influencers, to aspire or not to aspire?
US Vogue is featuring AI influencers in its September issue, which has provided the perfect excuse to talk about one of the stranger trends to come out of Instagram, and my latest obsession, Lil Miquela – the AI influencer...
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Celebrating a nomination and a brand new industry award
It’s always an exciting day at Stand HQ when we’re announced as finalists for an award. This week, we’re celebrating our Standing Up 4 Sitting Down campaign with Anchor Trust being shortlisted for the inaugural Campaigns for Good Awards.
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Blisters? Check! Achy limbs? Check! A combined 490,000 steps? Check!
And yet Stand lived to tell the tale! (Never underestimate the endurance and enthusiasm of Stand-ees). Whilst the nation enjoyed a lazy Saturday morning lie in, Stand were up alive and kicking, aboard the 6.30am train from St Pancras...
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The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
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Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
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Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
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When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
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Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
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Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
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Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
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Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
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Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
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B Corp is a movement, not a moment
As B Corp month draws to a close, we reflect on how the movement...
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