Insights: public relations

B Corp is a movement, not a moment
As B Corp month draws to a close, we reflect on how the movement has evolved, what it means to us at Stand and how we can continue to raise the bar above and beyond accreditation. How did B...
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Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can make the world a better place. That belief in better still runs through our DNA. We’ve worked alongside our clients to tackle some of the...
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So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our first panel event. The discussion brought together great minds: Chartered Psychologist Dr Jennifer Opoku-Lageyre who spoke about her experiences treating patients with trauma and anxiety...
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Wellbeing is not a one-size-fits-all approach
It’s safe to say that being plunged into multiple lockdowns across the past 18 months – though for good reason – has played havoc with the nation’s mental wellbeing. With restrictions changing at short notice and guidance sometimes unclear,...
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Democracy’s a game – but who’s playing around?
What do Boris Johnson, Jeremy Corbyn and Roger Williams (my Grandad) have in common? No, they’re not just older, white men. It’s the love of the game. The European super flop: In the last few weeks, the worlds of...
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Can we afford purpose in a recession?
Yesterday I got out of my (virtual) four walls for a panel discussion organised by Pimento, about whether businesses can afford purpose in a recession – though it inevitably explored so much more. In short, it’s a resounding ‘yes’...
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2020 – what we learnt about clients and ourselves
At the end of last year, we reached out to our clients asking them to reflect on how the pandemic had impacted their approach to communications and the way we worked together. We were keen to understand what we...
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Why ‘sustainability’ is falling short
Before I get carried away, it’s pertinent to point out that this was first mooted nearly a decade ago. I am not saying anything new here. But like with any change, there are the early adopters, the pioneers, the...
Read moreBelieve in Better: Insight and inspiration from industry leaders
Recently we spoke to Justine Lago, Director and Executive Coach at Onion HR. Justine has been involved in operational leadership management and development for the last 20 years, having worked in senior operational management positions, human resources and consulting. In...
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Pitching to media during a global pandemic
The PR industry has evolved a great deal over time, with the original focus solely on securing coverage, to adapting broad offerings, much like the services offered at Stand – including digital, strategy, insight and creative. However, while excelling...
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The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
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Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
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Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
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When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
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Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
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Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
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Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
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Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
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Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
Read more
B Corp is a movement, not a moment
As B Corp month draws to a close, we reflect on how the movement...
Read more