Insights: social media
Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of style. Since the mid-2000s, alcohol consumption has been on the decline – especially among young people. With more and more of Gen Z choosing to...
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Can social media facilitate social change and political action?
Since around October last year, Nigeria has been in a state of political crisis due to citizen revolt and ongoing protests regarding the #EndSARS campaign. The campaign began, intending to end police brutality in Nigeria, but has since expanded...
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So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our first panel event. The discussion brought together great minds: Chartered Psychologist Dr Jennifer Opoku-Lageyre who spoke about her experiences treating patients with trauma and anxiety...
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Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members of the LGBTQ+ community. With 2020 seeing the queer community face a disproportionate impact of the coronavirus pandemic, it is perhaps more important than ever...
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Is it finally the end of best practice guides?
Over recent months, we at Stand have discussed openly how our behaviours have changed during lockdown. Some changes have been positive, with many enjoying extra time to spend on themselves. Other changes have not been quite so productive –...
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Lessons from Remote Working #4 – Embracing vulnerability
It’s amazing how powerful a human connection can be when we see beyond someone’s professional façade and catch a glimmer of their real life in all its chaotic, mundane glory. After five weeks in lockdown, the surprise appearance of...
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Remembering The Ice Bucket Challenge
Last week, Peter Frates, the man who inspired the hugely successful Ice Bucket Challenge, was sadly laid to rest just aged 34.
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Stand Agency enhances digital offering with new appointment
Stand Agency has appointed Salonee Gadgil, to the new role of Digital Content Director. Salonee, who previously worked as Content Manager at Creative Review magazine, will work with Stand’s diverse range of clients to expand their digital offering, reach...
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Can you get anything on social media for free?
The revenue generated through social media advertising spend in the UK is expected to grow by 12% a year. No surprise given the past 10 years development; both in the platforms themselves and how people use them.
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Work, work, work: Why even great ideas don’t just ‘fly’
At the Making London conference last week, I pondered why the acid test for a great idea is that everyone ‘gets it’ immediately.
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The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
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Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
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Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
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When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
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Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
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Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
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Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
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Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
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Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
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B Corp is a movement, not a moment
As B Corp month draws to a close, we reflect on how the movement...
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