The Duke of Edinburgh’s Award appoints Stand Agency
The Duke of Edinburgh’s Award (DofE) has engaged Stand Agency ahead of its Diamond Anniversary next year.
Stand’s work will help key audiences better understand the Charity and the impact of its work with young people across the country.
Integrating traditional media relations and engaging social activity targeting DofE alumni, the campaign will celebrate the Charity’s 60 years and launch its five-year mission to reach two million more young people in the UK with the life-changing DofE opportunity.
Laura Oliphant, Managing Director at Stand Agency said:
“The Duke of Edinburgh’s Award Charity is one of the country’s national treasures. As employers, we know from experience how invaluable taking part in DofE can be for young people, and hear how lasting the friendships formed during that time are. We’re proud to be helping the Charity make the most of this important milestone and extend its reach even further.”
Laura McIntosh, Head of Communications at The Duke of Edinburgh’s Award said:
“We knew Stand would work alongside us as real partners. Creative ideas and a can-do approach also made all the difference in the pitch. We’re now looking forward to taking our message to new audiences and enabling more young people to benefit from the life-changing Duke of Edinburgh’s Award.”
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