The future of mobility: Are we on the cusp of changing the way we travel?

August 15, 2023 Written by Claire Brady

Tags: communications environment PR sustainability

Stand’s ‘Driving Forward’ panel: exploring the future of mobility in a net zero world

Climate change is upon us. During the first week of July 2023 we witnessed the hottest temperatures in recorded history, with extreme weather events increasing in frequency.

News like this serves to highlight how crucial our collective efforts to swiftly decarbonise and transition to a net zero future are. And, with transportation currently accounting for over a third of CO2 emissions, it’s time to fundamentally rethink not just how we move ourselves but also how we transport goods.

In June 2023, Stand brought together leading mobility experts to discuss what’s needed for this transition at our Driving Forward panel. With the growth of electric cars, vans and micro-mobility solutions, we set out to explore how close we are to reaching a tipping point of changing the way we travel – for good.

We were lucky to be joined by Simon Oliphant – Panel Chair, Toby Poston – Director of Corporate Affairs, BVRLA, Amy Grimshaw – Director of Communications, Cowboy, Andy Gray – General Manager, Raw Charging and Jess Shanahan – E-mobility expert, journalist & speaker.

During the Driving Forward panel, we explored:

• How consumer behaviour is changing
• Whether sustainable mobility solutions are perceived as viable, desirable and accessible
• The common barriers we face in bringing about a green and equitable transport system
• Recommendations for what’s needed from innovators and decision-makers to make this change happen

In our latest report, ‘Driving Forward: The Future of Mobility‘, we dive into more detail about whether we’re at a tipping point, sharing insights from our panellists, with some of our own conclusions about what’s needed to speed up the decarbonisation of our transport system.

One thing is certain: shifting to a net zero economy will have impacts on all aspects of our lives, and it’s vital that we collectively take action to speed up the transition.

As a society, we need to make a more concerted effort to turn car usage into a less desirable option. But this alone won’t be enough. To support a modal shift from cars to cycling, walking, public transport or other forms of micro-mobility, we need to make these alternative modes of transport more accessible and attractive. Our whole approach to transport needs to be integrated into a friction-free experience that prevents the car from being the by-default, easiest choice.

Alongside the need to rapidly decarbonise transport, there are opportunities to improve our health, through reduced air pollution and active travel, which bring significant benefits to society and mustn’t be overlooked – especially if we are to get everyone onboard.

For more information, download ‘Driving Forward: The Future of Mobility’ here