We’ve been shortlisted for two CIPR Excellence Awards!
Our Standing Up 4 Sitting Down campaign, developed and delivered in partnership with Anchor has been shortlisted for two awards:
Not-for-Profit Campaign: Recognises the most effective public relations work by a charitable or Not-for-Profit organisation in any sector, as well as public relations consultancies working in partnership with them.
Best Use of Media Relations: Recognises the successful use of media relations in a wider public relations context that captures the imagination and meets client and/or campaign objectives.
Standing UP 4 Sitting Down aimed to make the British public aware of the lack of seating on the high street which was deterring older people from getting out and increasing loneliness and isolation.
Independent research was commissioned to fully understand the issue and the results formed the focus of the campaign.
The campaign launched with coverage on BBC Breakfast and BBC News, in total the story was featured 18 times on one day. Over the following two days 16 national news outlets covered the story including The Sunday Telegraph, The Times and Daily Mail. Across the whole campaign 249 pieces of coverage were secured with a reach of 209,149,320.
And most importantly the campaign has made a difference, with Morrison’s and other retailers committing to providing more than 2,500 chairs across the country.
The full shortlist for each category can be viewed here: CIPR Excellence Awards shortlist
And for more information about the campaign and our work with older people see Becky’s blog: Standing Up for Older People
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