We’ve been shortlisted for two PRCA Dare Awards!

Our Standing Up 4 Sitting Down campaign has not only been shortlisted for two PR Moments Awards and shortlisted for two CIPR awards, it has now been shortlisted for two PRCA Dare Awards! The campaign was developed and delivered in partnership with Anchor and has been shortlisted for two awards:
Media Relations Award: This award recognises campaigns that use targeted media relations to achieve excellent results.
Charity/Not for profit Award: This award recognises exceptional PR campaigns delivered by or on behalf of charities or social enterprises.
Standing UP 4 Sitting Down aimed to make the British public aware of the lack of seating on the high street which was deterring older people from getting out and increasing loneliness and isolation.
Independent research was commissioned to fully understand the issue and the results formed the focus of the campaign.
The campaign launched with coverage on BBC Breakfast and BBC News, in total the story was featured 18 times on one day. Over the following two days 16 national news outlets covered the story including The Sunday Telegraph, The Times and Daily Mail. Across the whole campaign 249 pieces of coverage were secured with a reach of 209,149,320.
And most importantly the campaign has made a difference, with Morrison’s and other retailers committing to providing more than 2,500 chairs across the country.
The full shortlist for each category can be viewed here: PRCA Dare Awards Shortlist
And for more information about the campaign and our work with older people see Becky’s blog: Standing Up for Older People

The future of payment – the revolution of mobility technology
Phasing out petrol and diesel cars and introducing EVs is a great option in...
More information
Claire Brady on Net Zero Hero Podcast
Some people think that ‘circularity’ simply means recycling, but it is so much more...
More information
Earth Day
Earth Day provides an opportunity to take stock of our progress towards addressing the...
More information
When it comes to making sustainability claims, getting it wrong can cost organisations the earth
According to Robin Hicks, “2022 was the year that policymakers started to take greenwashing...
More information
Less is more: How low alcohol brands are targeting their Gen Z consumers
Dry January may be over, but giving up alcohol definitely hasn’t gone out of...
More information
Beyond B Corp: Breaking up with Barclays
Last year we became a certified B Corp, and to do so we had...
More information
Three takeaways from the IPCC’s ‘final warning’ report
This week has seen the release of the latest IPCC report assessing the climate...
More information
Why we’ve introduced a 4.5 day working week
As the rulebook of the working week gets rewritten, at Stand we continue to...
More information
Stand shifts as we move into our second decade
I founded Stand with one simple (but typically ambitious) belief: that good comms can...
More information
So… has the pandemic set us back or propelled us forward?
Last week, just days after the restrictions in England were lifted, we hosted our...
More information
Wellbeing is not a one-size-fits-all approach
It’s safe to say that being plunged into multiple lockdowns across the past 18...
More information
Covid-19 has given us a harsh lesson in education inequality
Although ‘Freedom Day’ is here, Covid’s effects will, as we hear all too often,...
More information
The pandemic of inequalities
Last week, the Health Foundation’s Unequal pandemic, fairer recovery report made headlines, revealing that...
More information
Has the pandemic set us back 50 years, or will it propel us forward?
At its onset, Covid-19 was described as the great leveller. But the pandemic has...
More information
Pride 2021: Tokenistic campaigns just won’t fly anymore
June is Pride Month, a time for celebrating the diverse accomplishments, identities, and members...
More information